![\"utm](\"https://cdn.shopify.com/s/files/1/0070/7032/files/utm.png?format=webp&v=1682805658\")
Google Chrome is the most widely used web browser in the world—by a mile.
\nChances are, you’re using the Chrome browser to work on your business or personal life. But are you taking advantage of the best Google Chrome extensions to help you operate smarter?
\nWith more than 180,000 Chrome extensions in the Chrome Web Store, and most Chrome extensions free to install, you might miss many of the hidden gems that could make your life easier—not just as a person, but as a business owner.
\nAfter hours of scouring the Chrome store, sourcing recommendations from savvy entrepreneurs, and trying out dozens of Chrome extensions, we’ve put together this list of the top 29 underrated Chrome extensions for:
\n
Utm.io is a Google Chrome extension that lets you quickly add UTM parameters to the URL of the page you’re on, and then add it to a database of tracked links. Even better, it lets you create and apply templates to autofill parameters based on the context, such as a monthly newsletter.
\nConsistently tracking your marketing campaigns with UTM parameters can be tedious, but it’s is one of the more reliable ways to attribute sales to specific ads, campaigns, and traffic sources.
\nMost entrepreneurs resort to a spreadsheet or Google Analytics to keep track of active parameters, UTM naming conventions, and URLs. UTM.io offers a faster, more consistent way to do this over time and as a team.
\nUse it to:
\n![\"keyword](\"https://cdn.shopify.com/s/files/1/0070/7032/files/keyword-surfer.png?format=webp&v=1682805710\")
Keyword Surfer is a Chrome extension that shows search volumes and keyword suggestions right inside Google search results.
\nIf you can’t afford an SEO tool subscription, it’s a solid free keyword research alternative.
\nKeyword research is the cornerstone of every ecommerce SEO strategy. It can help you validate a product or content ideas, quantify market demand for specific answers, and pinpoint solutions for specific problems.
\nKeyword Surfer makes all of this accessible to you in the places they matter most, with the ability to save search terms to a list and even generate an article outline to start writing search-optimized blog posts.
\nUse it to:
\n![\"chrome](\"https://cdn.shopify.com/s/files/1/0070/7032/files/lush_cb56ca6c-4a32-4041-8929-a31f649d0cf0.png?format=webp&v=1682805937\")
SEO Minion is another Chrome add-on to level up your SEO game.
\nThis one focuses on on-page SEO, letting you evaluate all the SEO meta tags on a given page, and check for broken links and redirects. It tells you what a page is missing, whether the page title is too long, and discovers webpage optimization opportunities.
\nUse it to:
\n![\"vidiq](\"https://cdn.shopify.com/s/files/1/0070/7032/files/vidiq.png?format=webp&v=1682805840\")
VidIQ Vision is a must-install add-on if your marketing strategy has anything to do with YouTube, whether growing your own YouTube channel or working with YouTube influencers or affiliates.
\nThe Chrome extension gives you detailed stats on the YouTube video and channel you’re watching, including how optimized it is for search, its engagement rate relative to the rest of YouTube, and how it’s being promoted on other platforms like Facebook and Reddit.
\nUse it to:
\n![\"buffer\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/buffer_49d7764c-b820-49fb-be71-771f2d1a548b.png?format=webp&v=1682805891\")
Buffer is a social media scheduling tool that lets you schedule social media posts across all the major channels while pulling in the URL and media for the page you’re currently on—eliminating the need to copy and paste the link over for each post.
\nA time-saving practice among many social media managers is to block off 30 minutes each week to schedule your posts into a queue for the next week or so.
\nA social media scheduler with a Chrome extension like Crowdfire lets you quickly build that queue of social media posts by pulling the link and assets for the page you’re currently on, and automatically scheduling it to go out at the best time.
\nUse it to:
\n![\"lusha\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/seo-minion.png?format=webp&v=1682805779\")
Lusha lets you see details about a company, including who works there and their contact info, while you’re browsing LinkedIn or their company website.
\nWhile there are a few Chrome extensions that allow you to do this, Lush is versatile and easy to use, rendering a detailed profile of your prospect.
\nWhether you use it to reach out to potential B2B buyers or to explore strategic partnerships, prospecting becomes a much smoother process when you can see and save a company’s background and contact info at a glance.
\nOn the free plan, you get five free credits per month to unlock the contact details (email, phone number, etc.) for someone who works at the company in a specific role.
\nUse it to:
\n![\"calendly](\"https://cdn.shopify.com/s/files/1/0070/7032/files/calendly-for-chrome.png?format=webp&v=1682806067\")
Calendly offers a Chrome extension that adds a Calendly button to your Gmail, LinkedIn messages, and other places where you’re likely to need to schedule a meeting.
\nWith Calendly, there’s no more “I can do Wednesday, Thursday, or Friday, from 8 to 11 in the morning.”
\nYou can avoid the back and forth of scheduling with your team or business partners by simply sending them a Calendly link to browse a list of available times.
\nYou can customize your availability and working hours, add a question to gather info, and set rules like a limit on how many meetings per day others can book.
\nUse it to:
\n![\"tl;dv\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/tl_dv.png?format=webp&v=1682806101\")
tl;dv—or too long; didn’t view—is the Chrome extension that solves the problems of too many meetings and choosing between taking notes or paying attention.
\nIt works with both Zoom and Google Meet. All you do is hit Record and it’ll invite tl;dv to your call with a button you can press to mark key moments in the call to revisit. Afterward, the call recording is sent to everyone who was in the meeting (on the paid plan you can decide who gets it in their inbox), and a transcript is generated too.
\nUse it to:
\n![\"Loom\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/loom_d8d8e17d-7a69-4bf9-a8db-d3d1196a483c.png?format=webp&v=1682806156\")
Loom is a free screen recording extension that allows you to capture, narrate, and instantly share video recordings of your screen. This isn’t the best program for free video editing, but it is jam-packed with incredibly useful functionalities.
\nRecord just your current tab or your entire screen. Choose whether you’d like to include a thumbnail video of your face on the webcam. Plus, you can share the videos instantly, and even choose whether the video needs a password to be seen.
\nThe best part is that there’s no limit to how many recordings you can make.
\nUse it to:
\n![\"streak](\"https://cdn.shopify.com/s/files/1/0070/7032/files/stream_crm.png?format=webp&v=1682806185\")
Streak CRM turns your Gmail inbox into a CRM. With it, you add features like templates, automated sequences, notification, and email open and click tracking to your regular emails.
\nWhat’s more, you can build and manage a pipeline for sales, PR, or investor outreach, with mail merge and templates to save you time.
\nCombine it with a Chrome extension like Lusha to uncover emails for key contacts. Now your regular inbox is a powerful sales tool.
\nUse it to:
\n![\"scribehow\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/scribehow.png?format=webp&v=1682806228\")
ScribeHow offers an extension that lets you hit Record, perform a process as you normally would, and automatically create the necessary step-by-step guide and documentation.
\nTaking recurring processes off your plate is a natural part of growing your business. But you’ll be explaining the process every single time you hand it off to a new person unless you invest in the documentation that empowers self-learning.
\nDocumenting a process may be work you do once to do less work in the long term, but ScribeHow makes it almost no work at all. And that makes handing off your tedious processes less of a tedious process itself.
\nUse it to:
\n![\"lastpass\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/lastpass_31599c1f-3072-46b5-9bd2-9e864dc7b8ac.png?format=webp&v=1682806269\")
LastPass stores all of your passwords securely in your own “vault.” To access this vault, you enter one extremely secure super password. Then, you can set LastPass to create new randomly generated passwords for all of your online accounts, which you can then log in to using the Chrome extension.
\nInstead of remembering which letter was capitalized and what special character was used for several unique passwords, many people just use the same password for everything—a huge security risk and one that makes password-sharing a liability.
\nLastPass solves that problem with a method that feels like using the same password for everything but isn’t, while being simple, secure, and free (though you can add premium features for an annual fee).
\nUse it to:
\n![\"bardeen\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/bardeen.png?format=webp&v=1682806311\")
Bardeen is a browser-based workflow automation extension that lets you automate workflows conducted in your browser.
\nAutomation done right can turn hours of work into seconds and keep parts of your business running in the background without you being involved.
\nIt’s still in its early stages, with a growing list of integrations, but when you consider how much work gets done in the Chrome browser, it has the potential to save you a lot of time, especially with manual data entry tasks.
\nWith Bardeen, you can build autobooks that execute a specific series of steps on command, Playbooks that automatically execute a workflow based on an event or schedule, and scrapers that can automatically pull the information you want from a website into a database of your own.
\nUse it to:
\n![\"similarweb\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/similarweb_c3406320-18e6-46a2-b998-2179af69fa36.png?format=webp&v=1682806357\")
Similarweb offers a Chrome extension that lets you analyze a competitor’s website and understand its marketing strategy through its traffic.
\nClick the Chrome extension while on any website and it will pop open a snapshot report with traffic distribution by source and geography, estimated visits over time, and engagement metrics for the site.
\nSimilarweb’s analytics are based on a combination of direct data from website owners and their partners, as well as public data sources. It’s an estimate, but solid enough to base decisions on.
\nUse it to:
\n![\"wappalyzer\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/wappalyzer.png?format=webp&v=1682806397\")
Wappalyzer shows what technology is powering any website, from the tracking pixels it has installed to even the Shopify apps and payment gateways it has set up. It won’t show you everything, but it’s surprisingly accurate.
\nIf you’re an online business owner, chances are you’re at least a little curious about the technologies other online businesses are built and run on—what website builder they’re using, which apps they have installed, what they’re using for email marketing.
\nWappalyzer lets you appease that curiosity with a single click.
\nUse it to:
\n![\"meta](\"https://cdn.shopify.com/s/files/1/0070/7032/files/ad-library.png?format=webp&v=1682806492\")
Meta Ad Library lets you quickly search active ads by page name or keyword while you browse Facebook, and save them to a collection.
\nThe ad transparency you get from the Meta Ad Library can be a valuable source of competitive intelligence and inspiration, though it can also be cumbersome to navigate. You can use it to get a fair amount of insights into another company’s advertising.
\nJust be sure to turn off your ad blocker.
\nUse it to:
\n![\"workona\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/workona.png?format=webp&v=1682806547\")
Workona is for all those people with 27 tabs open at any given time.
\nWhile there are plenty of Chrome extensions that let you group your tabs in a single tab (and Chrome also natively allows you to create tab groups), none do it as elegantly as Workona.
\nWorkona is perfect for “context switching” on Chrome—where you go from working on one project, or even business, to another. You can create workspaces with high-priority links, a to-do list, and, of course, a dozen tabs you want to be able to return to in a snap.
\nEven better, it integrates with many other tools like Notion, Airtable, and Google Drive with a universal search that lets you sift through everything you’ve associated with that workspace.
\nUse it for:
\n![\"blocksite\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/blocksite.png?format=webp&v=1682806598\")
BlockSite is a Chrome extension that helps you focus on tasks.
\nIf you need to stay on task but constantly end up elsewhere (Reddit, Twitter, YouTube, Facebook—pick your poison), you can rely on willpower or you can rely on this Chrome add-on to stop you before you start.
\nOn the free plan, BlockSite lets you add three distracting websites to your block list and set a timer for your work session, which should be enough to improve your focus.
\nUse it to:
\n![\"momentum\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/momentum.png?format=webp&v=1682806914\")
Momentum is a Chrome extension that changes your new tab to a Momentum tag that reminds you of your main goal for the day, keeps you motivated, and makes it easy to manage your to-do list and important links.
\nThe new tab page is the page you visit most in Chrome while browsing the web, making it valuable real estate for a reminder that you’re supposed to be productive.
\nThe add-on is free, but the paid plan gives you access to features like a focus mode and timer.
\nUse it to:
\n![\"readme\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/read-me.png?format=webp&v=1682807004\")
Readme is a handy Chrome extension you can use to read emails, articles, PDFs, and more to you while highlighting the current spot and automatically scrolling through the page.
\nIt contains dozens of voices and languages for text-to-speech translation and allows you to adjust the font size or reading speed to suit your needs.
\nUse it to:
\n![\"Liner\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/liner.png?format=webp&v=1682807040\")
Liner is built on the promise of helping people navigate a web saturated with low-quality information to find the most valuable content and nuggets of insight, as voted by its user base of nine million active members.
\nIt’s a Chrome extension that changes your Chrome browsing experience in a few different ways—calling out the best resources in Google search results, serving up a new tab experience of recommended content, and letting you highlight sections of what you read to save in your Liner library (and contribute to the community).
\nIt also works for highlighting the best parts of YouTube videos.
\nUse it to:
\n![\"pocket\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/pocket.png?format=webp&v=1682807078\")
The Pocket Chrome extension lets you right-click on articles you encounter to add them to the Pocket web app to read later in an app designed for an enjoyable reading experience.
\nAs an entrepreneur, you never stop learning. But sometimes a headline catches your eye when you don’t have the time to dig in and read. Maybe you bookmark it for later, but those bookmarks add up fast as they’re quickly forgotten.
\nPocket is great if you carve out time in your day for learning, maybe 30 minutes every morning while you’re eating breakfast or riding the bus. You pop open the Pocket app and can see all the articles you’ve accrued over time and which ones you’ve read or haven’t finished, with the ability to filter by tag.
\nUse it to:
\n![\"evernote\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/evernote_814ebdf3-e468-47be-8aa8-6fe648725589.png?format=webp&v=1682807119\")
The Evernote Web Clipper is a convenient note-taking app that lets you save and organize content directly into your Evernote account for later reference or use.
\nIf you’re the type of person who is constantly absorbing information from various sources, the Web Clipper helps you keep track of all those valuable insights in a neat and organized manner.
\nUse it to:
\n![\"full](\"https://cdn.shopify.com/s/files/1/0070/7032/files/screenshot_82a2a020-1d6e-4b8f-b45b-77d63147a1e5.png?format=webp&v=1682807148\")
Whether it’s design inspiration, research material, or a screen capture of a completed project, you may need to save and share web content in its entirety.
\nWith the Full Page Screenshot browser extension, you can capture an entire webpage in one image. You just click the extension icon in your toolbar and choose Capture Entire Page, then the work is done.
\nUse it to:
\n![\"todoist\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/todoist_8635e448-6d2a-4005-b0dc-d16bfb8b0278.png?format=webp&v=1682807189\")
Todoist is a useful Chrome extension that helps you capture, organize, and prioritize your tasks directly from your browser. It’s perfect to keep track of their tasks, whether they’re related to work, personal life, or ongoing projects.
\nUse it to:
\n![\"onetab\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/onetab.png?format=webp&v=1682807243\")
You know the feeling when you have a million Chrome tabs open and stuff starts getting lost? Onetab solves that issue. With Onetab, you can consolidate all your open tabs into one.
\nUse it to:
\n![\"grammarly\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/grammarly_d754f587-291c-456c-9bb6-14430fbc80cf.png?format=webp&v=1682807290\")
Grammarly offers a free Chrome add-on with a spelling and grammar checker. It runs in most of the places you write, highlighting spelling mistakes, awkward phrasing, wordy sentences, and other areas you can improve your writing.
\nGrammarly offers peace of mind as you write, publish, and post, knowing it will catch that stray typo or incomplete sentence in your emails, Google Docs, Facebook comments, or tweets before you hit Send. Just be mindful that it is an AI, and it’s not always going to know best.
\nThe Chrome browser extension is free, but Grammarly also has premium features available for a monthly fee, such as style guide rules and more advanced suggestions.
\nUse it to:
\n![\"wordtune\"](\"https://cdn.shopify.com/s/files/1/0070/7032/files/wordtune.png?format=webp&v=1682807326\")
Wordtune is a simple Chrome extension that rewrites your sentences to flow better (whereas Grammarly mostly focuses on spelling and grammar).
\nIt’s more an AI writing assistant than a spellchecker. Sometimes you know what you want to say, but how you said it feels off. With Wordtune, you can generate several variations of the same paragraph or even an entire article.
\nIf you’re the type to overthink a simple email or feel shy about writing a post for social media, you can just write your thoughts on the page and let Wordtune take care of the rest. You can then choose between a casual or formal tone and whether you want Wordtune to make it more concise or expand on your input.
\nOn the free plan, you get 10 rewrites per day, but if you need more you can upgrade to a paid plan to remove the limit. And if you’re interested in summarizing a long, dense read and pulling out the highlight, check out Wordtune Read.
\nUse it to:
\n![\"text](\"https://cdn.shopify.com/s/files/1/0070/7032/files/text-blaze.png?format=webp&v=1682807359\")
Text Blaze isn’t your typical text expander.
\nOne of the advantages of Chrome extensions is that they work across various web applications and tools, as long as they’re open in the Chrome desktop browser. And that’s what makes Text Blaze so powerful.
\nJust hit Shift+CMD+Space (on Mac) and you’ll be able to enter the shortcut for the snippet or template you want to insert.
\nWhere the use cases get interesting is with the calculator and form features built into Text Blaze. It allows you to input specific variables (such as the name of a company or monthly revenue), working them into the final text, performing calculations as needed.
\nSome of its more powerful features, like conditional logic, are available only on the paid plan, but the free plan still saves you a lot of effort, especially if you find yourself sending the same messages again and again, performing manual calculations, or looking up the date.
\nUse it to:
\nChrome plug-ins like the ones above can be incredible tools for today’s entrepreneurs, especially given how much they can do for free, from saving time to compensating for skills you thought you had to hire for.
\nSome of those tiny icons at the top of your browser can have such a big impact on your workday you won’t be able to imagine working without them.
\nBe intentional about the Chrome extensions you install and set up, and start doing more with less every time you pop up the Google Chrome browser to build upon your business.
\n\n\n
There isn’t a specific Chrome extension for faster loading, but using extensions like uBlock Origin to block ads and unnecessary content can contribute to faster page loading times.
\nhttps://www.shopify.com/blog/120710469-best-chrome-extensions-for-entrepreneurs
\nPayments are a key part of the shopping experience, no matter where and what you’re selling—but they’re especially important online, where trust and security are top of mind.
\nIf you operate in the European Economic Area (EEA), you may have heard about the revised Payment Services Directive (PSD2). It’s a regulatory requirement that includes Strong Customer Authentication (SCA) and is intended to increase protection against fraud for online purchases and will have some impact on businesses in the EEA.
\nAhead, learn how to navigate these complexities of selling so you can focus on running and growing your business. This article answers all the questions you might have on PSD2, SCA, and more.
\nTable of Contents
\nStrong Customer Authentication is a security policy in the EEA that helps reduce fraud and make payments more secure. It is part of the revised Payment Services Directive.
\nSCA is similar to what many people refer to as two-factor authentication: if a customer is buying online using their debit or credit card, SCA may require them to use two forms of authentication.
\nAs an example, instead of just entering their PIN or password, SCA might prompt a customer to enter a code texted to them as a second step. This makes it harder for fraudulent transactions to get through.
\nSCA also helps ensure that a breach of one authentication item doesn’t compromise another method of authentication, furthering the overall security of the customer’s information.
\nThe revised Payments Services Directive regulates electronic payments made in the European Union. The first Payments Services Directive came into effect in 2007, and PSD2 was released in late 2019—although it wasn’t fully implemented until the end of 2020.
\nOne of the major updates this revision brought to the table was stronger protection for customers who shop online using their debit and credit cards. This also protects you as an ecommerce merchant.
\nTo comply with these regulations, you’ll need to make sure you have Strong Customer Authentication to help mitigate card-not-present fraud from payments accepted from European buyers.
\nStrong Customer Authentication must include two of these three elements: knowledge, possession, and inherence.
\nKnowledge refers to something that only your customer would know. A few examples of this include:
\nPossession refers to items the customer physically owns. This includes things like:
\nInherence refers to things that are inherently the customer—personal and physical identifiers that no one else can fit. It’s referred to as “something the customer is.” Examples are:
\nIn the past, access to accounts and payment authorization could be done with a simple “something the customer knows”—like a PIN. SCA requires more than that, ensuring even better security.
\nPasswords can be leaked or hacked. Credit and debit cards can be lost or stolen. But if someone is required to input a password from their specific device or provide a fingerprint scan alongside their credit card PIN, it makes the entire process much more secure.
\nSCA is done through a protocol called 3D Secure—a technology that is supported by most European cards. This protocol adds an extra layer of security that customers have to enter during checkout to authenticate themselves.
\nYour customers will see the 3D Secure indicator show up on orders and it will then prompt them to further authenticate themselves with a multifactor authentication process.
\nThis could be:
\nThe fact that many smart devices are compatible with these types of inherent authentication helps make it even easier for customers to make secure purchases.
\nOnce this SCA step has been completed, any fraudulent chargebacks are the bank’s problem—not yours.
\nIf your business operates within the EEA, you need to be compliant with PSD2 and SCA, or banks can decline purchases. However, it’s not difficult to make sure you’re compliant—you simply have to do one (or both) of two things:
\nHaving a Shopify store makes it easy to be compliant. With the number of payment options you can add, you can easily ensure 3D Secure is automatically applied to purchases made in the EEA.
\nUsers are also able to see orders that have used SCA for payment processing within their Shopify orders page. Orders paid with debit or credit cards that have gone through 3D Secure will have 3D Secure (3DS) noted beside the order timeline.
\nThis means the buyer’s identity has been confirmed by the bank who issued the card, and the transaction will default to low risk. There is no action required for the merchant within the orders page for these transactions.
\nSCA applies to all online payments made within the European Union. This means the customer resides within the EU and has made a purchase from a business that also operates in the EU.
\nHowever, more and more countries are moving toward similar requirements in order to prevent fraudulent payments and protect merchants and payment providers.
\nNot every electronic payment or ecommerce transaction is subject to SCA. Here are some examples of when SCA isn’t required.
\nLow-risk transactions are pinpointed through a transaction risk analysis (TRA). Payment providers are able to conduct real-time risk analyses to decide whether or not SCA needs to be applied.
\nThis risk is determined by the payment provider’s fraud rates. They may be exempt if their fraud rates are below these thresholds:
\nThe payment provider can then request a “TRA exemption” to bypass the need to use SCA.
\nLow-value transactions, or transactions that don’t cost a lot, may also be exempt from SCA. The regulations dictate that any transaction of €30 or less can be considered a low-value transaction.
\nHowever, the issuing bank or card provider keeps track of the number of times this exemption is used. SCA will be required after every five low-value transactions to ensure the payments are secure and intentional so fraudsters can’t get around PSD2 regulations.
\nA recurring transaction, or a fixed-amount subscription, is another exemption. SCA will be required for the first payment, but subsequent automatic payments for subscriptions will be exempt from these security requirements.
\nMerchant-initiated transactions (MITs) are considered to be “out of scope” rather than exempt. However, marketing a transaction as an MIT is typically a similar process to requesting an exemption.
\nThis type of payment uses a card that’s already on file. As with recurring transactions, the first payment must go through Strong Customer Authentication. However, additional payments do not, typically because the customer has agreed through a contract or other policy that the transaction is verified.
\nMOTO transactions, or mail order and telephone order transactions, are also considered to be out of scope. As these types of payments are not considered to be electronic or online payments, they don’t fall under the SCA requirements.
\nCorporate or B2B transactions are those that occur between two corporations. When this payment is made with a card that is specified for corporate transactions, these payments are also exempt from SCA requirements.
\nInter-regional transactions are transactions that are made by consumers who do not live within the regions or parameters of the PSD2 regulations and are therefore out of scope of SCA requirements.
\nFor example, even if your business is located within the EU, if someone from the United States is making a purchase, that transaction is out of the scope of SCA.
\nLastly, customers themselves are able to essentially whitelist companies that they regularly work with or trust so their payments no longer need to be authenticated. The consumer’s bank will then keep track of this list of “trusted beneficiaries” so the consumer can skip the SCA process.
\nIf you’re using Shopify Payments to process credit or debit cards in Germany, Denmark, Ireland, the Netherlands, Austria, Belgium, Sweden, Spain, or the United Kingdom, you don’t need to do anything—you’re automatically compliant.
\nShopify Payments is optimized to minimize the use of 3D Secure. It will only use 3D Secure when absolutely required by the issuing bank in order for a transaction to be authorized.
\nIf you’re using Stripe to process credit or debit cards, you’re also fully compliant with PSD2 and able to offer SCA.
\nLocal payment methods such as iDeal and Klarna, and wallets like Google Pay, Apple Pay, and PayPal Express, are already compliant with the regulation and require no action.
\nFor merchants using third-party gateways, you’re not automatically in compliance with PSD2.
\nTo be in compliance, we recommend you use a Shopify-approved SCA gateway and create a connection with Cardinal Commerce. You’ll be prompted within your Shopify admin in Settings > Payments that Cardinal Commerce is available.
\nIf you’re operating in countries in the EEA or EU, it’s in both yours and your customers’ best interest to ensure you’re compliant and that you offer 3D Secure options, or that the way you take payments is exempt from SCA.
\n\n
Strong Customer Authentication, or SCA, is required any time a payment is made by a consumer residing within the European Economic Area (EEA). While there are exemptions, businesses that operate within the EEA should ensure they’re compliant, regardless.
\nThese laws are in place for banks. This means that the bank cannot (and should not) approve transactions that do not go through SCA security, or else they’re in violation of European law. However, this also means that if you aren’t SCA compliant, banks will likely decline the transaction, meaning consumers that reside within the EEA are unable to shop with your business. This can hurt sales, so it’s in your best interest to ensure compliance.
\nThe European Banking Authority (EBA) within the European Union (EU) is responsible for enforcing SCA. In the UK, PSD2 SCA regulations are enforced by the Financial Conduct Authority (FCA).
\nA PSD2 license is required by payment institutions in the EU. These include Stripe, PayPal, Square, Apple Pay, Google Pay, and others. These types of companies will have licenses so they can provide payment services that are compliant with PSD2 guidelines.
\nhttps://www.shopify.com/blog/strong-customer-authentication
\nAn omnichannel approach to selling can help your brand reach more customers in more places. If you already run a Shopify store, layering on a marketplace like eBay can improve customer acquisition and drive sales. That’s because you’re showing up in search results where your target customer is already hanging out.
\nIf eBay is the right fit for your products, consider adding this sales channel to your mix. Ahead, understand how you can integrate your Shopify store and eBay account to sync inventory and manage eBay orders more efficiently through Shopify.
\nSeveral third-party apps help you integrate your eBay account with your Shopify store. These apps, available in the Shopify App Store, all differ slightly but offer some of the following benefits:
\nBrowse these apps to compare features, prices, and benefits. Choose the best one to connect your Shopify store to the eBay sales channel.
\n![\"Screengrab](\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-ebay-integration-cedcommerce.jpg?v=1683038125\")
CedCommerce is a bulk listing tool that allows Shopify store owners to manage their inventory and sales across both their online store and the eBay marketplace. The app’s features include the capability to import eBay listings into Shopify, to sync fulfillment details between Shopify and your eBay store, and more.
Cost: Free to $79/month, depending on plan
\nNoteworthy 5 ⭐ review: “I have had a great experience with the app and the customer service is excellent. I am new to selling on eBay but putting products from my store to eBay is easy.” —Reeves Fitness
\nKey features:
\n![\"Demo](\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-ebay-integration-codisto.jpg?v=1683038166\")
Convert your Shopify store into an omnichannel platform with Codisto’s automation features that sync with popular online marketplaces like eBay, Amazon, Google, and Walmart.
Cost: $29 to $249 per month, depending on plan
\nNoteworthy 5 ⭐ review: “In addition to their excellent customer support, the eBay integration on Codisto is top-notch. It’s easy to use and navigate, and it seamlessly integrates my store with eBay. I found the platform to be very user-friendly, and it made the entire process of selling on eBay a breeze.” —Moto Planet
\nKey features:
\n![\"Demo](\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-ebay-integration-epi.jpg?v=1683038279\")
Professional Importer for eBay enables store owners to easily import eBay listings into Shopify with just a few clicks. Automatically import all active listings from your eBay account to your Shopify store, including images and variants.
Cost: Free to $60/month, depending on plan
\nNoteworthy 5 ⭐ review: “I have used the app to manage the inventory from my existing eBay store and it has proved to be a convenient tool for updating prices and listings into Shopify.” —Soul Fashion
\nKey features:
\n![\"Screengrab](\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-ebay-integration-oneetsy.jpg?v=1683038216\")
OneEtsy can sync your Shopify products to multiple Etsy and eBay stores in a few clicks—no coding required. The app automatically modifies Shopify product data to comply with Etsy and eBay guidelines before importing, saving time and avoiding errors.
Cost: Free to $199/month, depending on plan
\nNoteworthy 5 ⭐ review: “Amazing, instant and helpful assistance from the technical team. Made this process super easy for a non techie like myself. Highly recommend it.” —Lemon Sage Soapery
\nKey features:
\nUsing a third-party app to integrate sales channels is a great way for online sellers to maximize reach—and minimize friction. Syncing your Shopify store with the eBay channel can automate tedious processes and give you a snapshot of your entire business. That means you can spend less time in the weeds and more time growing your brand.
\nYou can import eBay listings into your Shopify store using a partner app from the Shopify App Store. There are several apps that integrate with Shopify and your eBay seller account to sync inventory and orders. These eBay Shopify apps offer the ability to bulk import eBay orders and listings with a few clicks. Many also offer automation that minimizes friction for online sellers by auto-importing and syncing listings.
\nThere are several apps that connect your eBay account to your Shopify store to manage orders and inventory between the two sales channels. The app that’s best for your business depends on your needs and budget. Do you need it to import orders or offer real time sync? Are you looking for a free app to test selling on eBay with Shopify? Compare features and plans of each app for the best fit.
\nWhen you integrate your Shopify store and your eBay account, you get more brand exposure across multiple sales channels. Widen your reach by selling your products both through your own store and eBay marketplaces globally. This omnichannel approach can give your business instant exposure to new audiences and potential customers.
\nhttps://www.shopify.com/blog/shopify-ebay-integration
\nEcommerce gives business owners the opportunity to find new customers in other markets and scale more quickly. That can be crucial for businesses that don’t start in large markets.
\nTake Riley. It’s a clean period products company that was founded in Ireland, a country with a population of just over seven million.
\nBut Riley’s business grew by 12 times between 2021 and 2022, thanks to partnerships with corporate clients and local charities, and expansion across Europe.
\nFor other brands looking to expand outside a small market, Riley co-founder Fiona Parfrey shares her takeaways that helped the business scale internationally.
\n\nThe idea for Riley sprung from Fiona and her friends looking for a subscription service for their period products. “You can get so much on subscription, but a period is something that you get every month, and yet we always run out of these products,” Fiona says. “So having them delivered to your door conveniently whereby you never need to worry about them just made complete sense to us when we launched the business.”
\nBut people in Ireland aren’t as familiar with subscriptions as they are in other countries, so Fiona and her co-founders were not only educating customers on their products, but the subscription model as well.
\n“There was a little bit of hesitancy toward subscriptions here in Ireland,” Fiona says. “It’s not as common as in the US or even the UK, and so there’s definitely been an educational piece for us to just reassure customers that they’re not locked into any contracts. They’re always in full control of their subscription.”
\n\n
![\"Two](\"https://cdn.shopify.com/s/files/1/0070/7032/files/RILEY-01---Single-product-image---Pads-Regular_1_1_600x600.jpg?v=1683000888\")
\n
The founders of Riley also wanted to sell period products that were better for women and better for the environment. That means they needed to find a manufacturer that wasn’t putting harmful chemicals in tampons and pads and could make compostable wrappers and applicators.
\nThey looked at manufacturers all over the world, but ultimately decided on a supplier in Europe, where it was easier to verify their certifications and manufacturing process.
\n“Because it was so close to home, it’s really useful for us to be able to jump on a plane and visit our manufacturer and be on the ground,” Fiona says. This helped her have more control over quality and develop better relationships with the manufacturer.
\nFinding a nearby manufacturer also helped the co-founders launch in a short amount of time. From idea to final product, Riley became a reality in just four months.
\nRiley had such a successful launch that it ran out of packaging within the first week. “We were growing so quickly that we ended up doing more of the packing and operations than actually working on the business,” Fiona says.
\nAfter a few months, Riley began using two third-party logistics companies—one in Ireland and one in Europe—so customers all over the continent could get their products delivered more quickly.
\n\n
![\"Riley](\"https://cdn.shopify.com/s/files/1/0070/7032/files/RILEY-06---Single-product-image---Bio-based-App-tampons-Regular-1.1_1_1_600x600.jpg?v=1683000971\")
<\n
Riley’s partnerships and content marketing strategy across its website and social media have focused solely on the English market. That’s about to change. “We’re very aware that there’s different cultural nuances and language barriers when it comes to launching in certain countries,” Fiona says.
\nRiley decided to focus on expanding into one non-English speaking country this year and is planning to launch a German version of its site to test a new market.
\nRiley now supplies period products to corporate clients like Accenture and Deloitte. It also works with Ireland-based charities, like Positive Period Ireland and Her Sport, to provide products to provision centers and domestic abuse shelters, as well as provide funding for educational school visits.
\nTaking the brand’s social impact efforts global, Riley partnered with Development Pamoja, an Irish charity that does volunteer projects in rural Kenya. “It’s just incredibly rewarding to know that we’re having such a positive impact on people’s lives,” Fiona says.
\nTo learn more about how Riley is expanding throughout Europe and helping people all over the world, listen to Fiona’s full interview on Shopify Masters.
\nhttps://www.shopify.com/blog/riley-international-expansion
\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Mastering Market Expansion","opacity":100,"position":"on","size":{"desktop":64,"tablet":null,"mobile":null},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/how-to-expand-outside-a-small-market-advice-from-an-irish-period-brand"},{"id":"cG9zdDo1NDE3","title":"15 Best Video Editing Apps for iPhone & Android in 2023","date":"24.05.2023","schemaDate":"2023-05-24","modifiedGmt":"2023-07-28T07:41:28","slug":"15-best-video-editing-apps-for-iphone-android-in-2023","acfSchemaPost":{"blogPostingImage":null},"categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"From TikTok to Instagram Stories and Reels to YouTube, video has undeniably become an essential tool for marketing your business. In fact, in an independent study performed by Wyzowl, 91% of businesses said they’re incorporating video marketing into their strategy in 2023.","squaredImage":{"altText":"15 Best Video Editing Apps for iPhone & Android in 2023","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#c898f8","images":{"fallback":{"src":"/static/5d9f5606a66414c08b3ec6e82e7dce85/b956e/best_20video_20editing_20apps.webp","srcSet":"/static/5d9f5606a66414c08b3ec6e82e7dce85/d1fa5/best_20video_20editing_20apps.webp 750w,\n/static/5d9f5606a66414c08b3ec6e82e7dce85/b956e/best_20video_20editing_20apps.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.4228515625}}}},"metaData":{"title":null,"description":"Discover the 15 best video editing apps for iOS and Android devices. From Adobe Premiere Rush to Clipchamp, these user-friendly apps offer free or paid versions with valuable features. Find the perfect tool to enhance your video marketing strategy and create compelling content for your business"},"banner":{"title":"15 Best Video Editing Apps for iPhone & Android in 2023","showTitle":true,"image":{"altText":"15 Best Video Editing Apps for iPhone & Android in 2023","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#c898f8","images":{"fallback":{"src":"/static/5d9f5606a66414c08b3ec6e82e7dce85/b956e/best_20video_20editing_20apps.webp","srcSet":"/static/5d9f5606a66414c08b3ec6e82e7dce85/d1fa5/best_20video_20editing_20apps.webp 750w,\n/static/5d9f5606a66414c08b3ec6e82e7dce85/b956e/best_20video_20editing_20apps.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.4228515625}}}}},"timeToRead":null,"sections":[{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"From TikTok to Instagram Stories and Reels to YouTube, video has undeniably become an essential tool for marketing your business. In fact, in an independent study performed by Wyzowl, 91% of businesses said they’re incorporating video marketing into their strategy in 2023.
\nYou can edit your video right on your favorite iOS (iPhone or iPad) or Android device with a variety of free video editing software. To help you choose the tool that’s right for you, we created this list of the 15 best video editing apps that are user-friendly and free or have paid versions that add value.
\n\n
Best for simplified mobile video editing
\n![\"Adobe](\"https://cdn.shopify.com/s/files/1/0070/7032/files/adobe-premiere-rush.png?format=webp&v=1651253818\")
Adobe Premiere Rush is a video-editing app with two modes:
\nAdobe Premiere Rush also has a built-in music library to add a soundtrack.
\nFeatures include:
\nCons:
\nAvailable for: iOS and Android
\nPrice: Premiere Rush Starter is free. Users can upgrade to Adobe Express for $9.99 per month, which includes cinematic color tools, flexibility with camera formats, video tutorials, and sound refinement.
\nBest for automated quick editing
\n![\"screenshot](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Quik.png?format=webp&v=1683128013\")
From the makers of the action camera GoPro, Quik is an app that was designed to edit video on the go. Simply capture your video, edit, and post. Quik makes it easy by searching your footage to find the best moments, automatically editing clips and adding transitions. You can also edit your footage manually if you want more control over the process.
\nFeatures include:
\nCons:
\nAvailable for: iOS and Android
\nPrice: Quik offers a free basic plan. Users can upgrade to GoPro Plus, which offers a larger music library, unlimited storage, and premium support, for $1.99 per month or $9.99 per year.
\nBest for combining multiple clips
\n![\"Splice](\"https://cdn.shopify.com/s/files/1/0070/7032/files/splice.png?format=webp&v=1651253861\")
If you’re new to editing, Splice simplifies the process by offering an intuitive interface. As its name suggests, this tool helps you splice together clips to create a cohesive video with customizable transitions. The built-in music library makes adding a soundtrack easy.
\nFeatures include:
\nCons:
\nAvailable for: iOS and Android
\nPrice: Splice offers a free version as well as tiered subscriptions. Sounds+ is $12.99 per month ($129.99 per year) for 100 monthly sample download credits, access to both the desktop and mobile app, and the ability to preview sounds in your DAW with Bridge. For $19.99 per month ($199.99 per year), Creator offers 200 credits and adds beatmaker drum machine and astra synth plugins. Creator+ also includes the plug-ins, but ups the perks to 500 credits for $39.99 per month ($399.99 per year).
\nBest for no-frills editing for Instagram Stories
\n![\"inshot](\"https://cdn.shopify.com/s/files/1/0070/7032/files/inshot.png?format=webp&v=1651253905\")
If you want a simple video editor for creating Instagram Stories, InShot is an all-in-one tool. Easily trim your clips, change the speed of your footage, and add filters. You can also rotate footage, a feature not all editing apps provide. Highly rated on Google Play, this app is a popular choice.
\nFeatures include:
\nCons:
\nAvailable for: iOS and Android
\nPrice: The basic plan is free. InShot also offers in-app purchases.
\nBest for advanced video creators
\n![\"kinemaster](\"https://cdn.shopify.com/s/files/1/0070/7032/files/kinemaster_3cc3cc9b-fb28-4f69-9175-87e17635db45.png?format=webp&v=1651253942\")
If you’re ready to move up to professional features, KineMaster offers a video-editing app more robust than some of the others. This tool allows you to edit frame by frame, for the most detailed results.
\nDial in to adjust color, brightness, and video speed. You can also use unlimited layers on your video, including animation effects and handwriting. While this tool offers maximum power, its intuitive interface makes it easy to use.
\nFeatures include:
\nCons:
\nAvailable for: iOS and Android
\nPrice: The basic plan is free. Users can upgrade to the Pro Edition for $3.99 per month.
\nBest for beginner iPhone and iPad video users
\n![\"imovie](\"https://cdn.shopify.com/s/files/1/0070/7032/files/imovie.png?format=webp&v=1651253983\")
Apple users who are new to video creation and editing should consider starting with iMovie, an intuitive drag-and-drop interface that’s easy to use. Quickly trim video clips, add music, and record voiceovers. iMovie comes preloaded on most iOS devices, which means you can get started right away.
\nFeatures include:
\nCons:
\nAvailable for: iOS
\nPrice: Free.
\nBest for collaborative video creation
\n![\"screenshot](\"https://cdn.shopify.com/s/files/1/0070/7032/files/wevideo_91649c8c-548d-4af0-bc5e-4bd366333b8c.png?format=webp&v=1683128438\")
For video creators who want more editing functions, WeVideo offers all of the basic editing and then some. Trim clips, apply filters, and add music, text, transitions, and video effects. The app also offers premium plans with advanced features, such as a library with commercially licensed music and up to 4K resolution.
\nFeatures include:
\nCons:
\nAvailable for: iOS and Android
\nPrice: The basic plan is free but very limited. Users can choose upgraded plans starting at $4.99 per month for Power, with access to a greater choice of royalty-free video clips, images, and music. The Unlimited plan is $7.99 per month with 4K Ultra HD resolution, Professional is $19.99 monthly, and Business comes with three team licenses and collaboration tools for $36.99 per month.
\nBest for sharing photos in video format
\n![\"screenshot](\"https://cdn.shopify.com/s/files/1/0070/7032/files/picplaypost_2ec5cd40-4a63-47f0-b051-f0998d1b1c51.png?format=webp&v=1683128518\")
If you want to create video from pictures, PicPlayPost is an easy-to-use app that lets you create automated slideshows and collages. Combine up to 365 photos, videos, and GIFs, and then upload a voiceover to explain the action or a soundtrack. You can also add custom watermarks and branded logos, as well as custom backgrounds.
\nFeatures include:
\nCons:
\nAvailable for: iOS and Android
\nPrice: The basic plan is free, with in-app purchases available at varying prices.
\nBest for professional-looking videos fast
\n\nIf you want a free online video editor, Vimeo Create uses AI to automatically turn your existing product images and text into polished videos. Just answer a few questions about your product, add your footage and logo, and choose style customizations—Vimeo Create then automatically edits and makes your video. It even makes suggestions for colors, themes, music, and fonts (though you can also choose your own).
\nVimeo is a popular video software solution with over 200 million users. Plus the app connects directly to your Shopify store, so you can publish your videos to your storefront, social media profiles, and other marketing assets.
\nFeatures include:
\nCons:
\nAvailable for: iOS and Android
\nPrice: Vimeo Create has a free version. Starter ($12/month), Standard ($20/month), and Advanced subscriptions ($65/month) offer access to a wider range of editing tools and templates. Vimeo Create’s free software is available online, no download required.
\nBest for adding text, themes, and overlays to customize your videos
\n![\"filmorago](\"https://cdn.shopify.com/s/files/1/0070/7032/files/filmora-go.jpg?v=1651254123\")
If you want a free video-editing app for creating Instagram Stories, FilmoraGo is a comprehensive tool that covers all of your basic needs. Add music from its built-in library or use your own music. FilmoraGo also lets you add overlay themes, text and titles, and elements.
\nFeatures include:
\nCons:
\nAvailable for: iOS
\nPrice: Free.
\nBest for beginning video editors
\n![\"movavi](\"https://cdn.shopify.com/s/files/1/0070/7032/files/movavi.jpg?v=1651254151\")
If you’re new to video editing but still want to create high-quality videos, Movavi Clips is a great mobile app to start with. Movavi Clips is a free video editor that makes the learning curve to the editing process seem easy. What’s more, the free version gives you access to all of the basic video editing tools you’ll need as a beginner.
\nFeatures:
\nCons:
\nAvailable for: iOS
\nPrice: Free. Paid plans start at $2.49 per month (for any new features and removal of Movavi watermark).
\nBest for mobile journalists, filmmakers, and professional video producers
\n![\"screenshot](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_14e39c46-8f49-4213-b210-ab1521f4adae.png?format=webp&v=1683128813\")
LumaFusion is a powerful video editing app that gives you advanced tools. There isn’t a pro version or subscriptions or extra costs—it’s a one-time purchase and you get everything you need to make professional videos.
\nLumaFusion does have a few extras you can purchase, like Frame.io integration and Final Cut Pro video file exports, but that’s it. Everything else is included.
\nFeatures:
\nCons:
\nAvailable for: iOS and Android
\nPrice: A one-time fee of $29.99, with the option to make additional in-app purchases.
\nBest for expert filmmakers
\n![\"filmmaker](\"https://cdn.shopify.com/s/files/1/0070/7032/files/filmmaker_pro.png?format=webp&v=1651254235\")
Filmmaker Pro’s free video editing app is great if you make a lot of videos. It allows you to create and manage an unlimited number of projects, so it’s perfect for the budding TikTok or Instagram star who wants to create daily content.
\nFeatures:
\nCons:
\nAvailable for: iOS
\nPrice: Free. Premium is $7.99 per month or $35.99 per year.
\nBest for action videos
\n![\"screenshot](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image4_a18cd44e-bce6-4a5d-a531-042b58a47664.png?format=webp&v=1683128964\")
ActionDirector is a video editing app geared toward creating action videos created by CyberLink for GoPro videos. With features like 4K uploads and being able to edit and filter 360-degree videos, it’s perfect for making those epic surfing and skydiving clips.
\nActionDirector also has a lot of great presets that help make the most out of the videos you capture, no matter how shaky or dark they may be.
\nFeatures:
\nCons:
\nAvailable for: iOS and Android
\nPrice: Free trial, then a one-time fee of $49.99 applies.
\nBest for cloud storage capabilities
\n![\"clipchamp](\"https://cdn.shopify.com/s/files/1/0070/7032/files/clipchamp.png?format=webp&v=1651254317\")
When you’re editing videos using mobile devices, storage can be a real issue. So finding a video editor like Clipchamp that’s designed to integrate with cloud solutions can solve a lot of problems.
\nClipchamp also has a pretty good free version of its software, which supports features like green screens and screen recordings. You can create professional quality videos using just the free version of Clipchamp.
\nFeatures:
\nCons:
\nAvailable for: iOS
\nPrice: Free, then $39.99 per month.
\nVideo content is unquestionably engaging, which is why it dominates social media. While it used to feel prohibitively expensive to film and edit, today all you need is a smartphone, an app, and a sense of adventure.
\nVideo editing software for desktop and mobile have evened the playing field for small-business owners with modest marketing budgets. Now is the best time there’s ever been to create, polish, and distribute video content to your audience.
\nSo grab your iPhone or Android device, download one of these editing apps, and press Record. You never know whether your business will create the next viral video.
\n\n\n
If you’re looking to create more creative content, LumaFusion is a great video editing app that will let you create professional looking videos. However, if you’re just looking to edit together a video blog, something more basic like iMovie or Filmmaker Pro might be best for you.
\nhttps://www.shopify.com/blog/video-editing-apps
\nAt every point in the life cycle of a product, humans have a choice. Each choice can contribute to the massive effort to conserve resources, protect the environment, and slow down the impact of consumerism. Or, it can lead the product on a one-way trip to the island of plastic.
\nSmall businesses, seen as leaders in their communities, are in a position to effect positive change. The decisions you make as you build your brand can impact generations to come. But how do you make the right choices? How do you implement sustainable business practices at every step?
\nAhead, learn from sustainable businesses at the front of the movement and explore eco-friendly measures you can take today.
\nContents 🌿
\n![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/sustainable-companies-young-generation.jpg?v=1683040575\")
The most obvious reason to invest in a sustainable business strategy is to protect the planet for future generations. But the almighty bottom line often prevents businesses from making what can be expensive changes to business practices. The good news is that sustainability efforts often reap other rewards.
Having an environmental strategy for your business can actually save you money in energy costs and potentially qualify you for tax breaks, government funding, and incentive programs.
\nAs consumer trends change, the actions you take—or don’t take—to tackle climate change and give back can also impact your sales. Today, Gen Z and Gen Alpha consumers are wise to the effects of global warming and fast fashion. These generations actively seek out brands with strong social responsibility and transparent sustainability commitments. In fact, 40% of people across all demographics surveyed in one study said that sustainability factors contribute to purchase decisions.
\n![\"An](\"https://cdn.shopify.com/s/files/1/0070/7032/files/sustainable-companies-green-business-interior.jpg?v=1683040598\")
A sustainable business strategy for your brand is good for the earth—and your bottom line.
\nWhich brands are striking the balance? Get inspired by these 15 sustainable companies leading the charge on environmental responsibility by reducing waste, minimizing footprint, and giving back.
\nCategory: Product
\nWhere they shine: Sustainable materials
![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/earth-day-yohola_ded99284-9f2e-4ab6-84ca-c47441cc0df4.jpg?v=1683040996\")
Yoloha Yoga mats are made from cork: a natural, renewable, and recyclable material obtained through sustainable harvesting. The trees are stripped by hand every nine years, rather than cut down.
Category: Product, social responsibility
\nWhere they shine: Organic ingredients, giving back
![\"An](\"https://cdn.shopify.com/s/files/1/0070/7032/files/100percentpure.jpg?v=1683041038\")
Even 100% Pure’s brand name speaks to its commitment to offer pure, natural ingredients derived from plants. The company is transparent about its ingredient mix and commitment to cruelty-free practices. 100% Pure also gives back through a one-for-one meal donation program.
Category: Product
\nWhere they shine: Vegan materials
![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/bloom-2.jpg?v=1683041065\")
Bloom is a French brand of footwear made from animal-free materials. Leather is a product of the animal agriculture industry, responsible for suffering, high greenhouse gas emissions, and pollution from the tanning process. Bloom’s founder sought to build a fashionable shoe brand using cruelty-free alternatives to leather.
Category: Manufacturing and sourcing
\nWhere they shine: Locally produced
![\"Close](\"https://cdn.shopify.com/s/files/1/0070/7032/files/helm-1.jpg?v=1683041094\")
Helm Boots are made proudly in the US, and as a bonus, Helm will resole your boots, keeping them out of landfill for life. Creating durable goods that never need replacing is a sustainable trend catching on as the effects of fast (disposable) fashion become more widely known.
Category: Product, social responsibility
\nWhere they shine: Recycled materials, charitable donations
![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/earth-day-recycled-firefighter_273b32b1-0ece-4c50-92e5-6c9e0049f2eb.jpg?v=1683041117\")
Jake Starr is a former firefighter and founder of Recycled Firefighter. His company repurposes retired fire hoses into durable accessories, and donates a portion of proceeds to support burn victims.
🌿 Read more: How One Firefighter Turned Recycled Gear into a 6-Figure Business Using Instagram
\nCategory: Product, manufacturing
\nWhere they shine: Recycled materials, sustainable production
![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/dick-moby_4b16e4cd-e21b-4853-bb63-ce5d2077db00.jpg?v=1683041142\")
Dick Moby sunnies are produced using recycled acetate and microfibre cleaning cloths from recycled PET bottles. The brand’s manufacturing process was also created with the planet in mind, using less water and electricity and producing less carbon than conventional eyewear manufacturing.
Garments for Good 🩱 Get inspired by these brands that take a mindful approach to business to protect humans and the planet. 👉 READ: 40+ Sustainable Clothing Brands
\nCategory: Operations
\nWhere they shine: Recycling program
![\"Overhead](\"https://cdn.shopify.com/s/files/1/0070/7032/files/mission-band3_1440x1440_crop_center_6b7d8a12-23da-4c25-87c2-fa2025767b6f.jpg?v=1683041191\")
Buy some Nice Laundry socks and send back your old ones. The company works with 2ReWear Inc. to repurpose socks as textiles or insulation—and keep them out of landfill. The brand has recycled over 550,000 items as of April 2023.
Category: Operations
\nWhere they shine: Refillable containers
![\"An](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Square_Photo_Template_copy_26_7ae654f1-2b7a-4702-90b4-64c907caf8b2.jpg?v=1683041230\")
Natural cleaning and beauty product company Common Good is cutting back on plastics by offering a refill program at several locations across Canada and the US.
Category: Product
\nWhere they shine: Reusable product
![\"Woman](\"https://cdn.shopify.com/s/files/1/0070/7032/files/1_1_static_cucumber_1080x_91f1ae9e-faed-4dee-a159-393bde689702.jpg?v=1683041257\")
Abeego was the first reusable beeswax wrap to hit the market, solving one of the biggest landfill culprits: disposable plastic wrap. The company is also a B Corp certified brand.
Category: Social responsibility
\nWhere they shine: Job creation
![\"Close](\"https://cdn.shopify.com/s/files/1/0070/7032/files/ebel-nell.jpg?v=1683041286\")
Rebel Nell was created with the purpose of employing, educating, and empowering disadvantaged and unhoused women in Detroit’s shelters, helping them move from a life of dependence to one of self-reliance.
🌿 Read more about Rebel Nell: Refurbishing the Rust Belt: Founder Stories from Detroit
\nCategory: Social responsibility, product
\nWhere they shine: Job creation, ethically made and eco products
![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/avenue.jpg?v=1683041318\")
Avenue employs talented artisans with disabilities, providing vocational and skill development opportunities. The store also stocks ethically-made products from other select brands.
Category: Product, operations
\nWhere they shine: Reusable materials, recycling program
![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/Anew-homepage-hero_1_687c7dc0-b3d1-4e43-bdad-aad26f4eedbc.jpg?v=1683041340\")
Anew makes bottled water with a twist: the plant-based bottle is built to be used over and over again. When it hits the end of its life, Anew recycles it into another bottle.
Category: Manufacturing and sourcing
\nWhere they shine: Ethical production
![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/ethnotek_147e5767-c2ab-4096-8340-b534b613779e.jpg?v=1683041360\")
Bag manufacturer Ethnotek sustains employment in hand printing, weaving, and embroidery through partnerships with artisan villages in Ghana.
Category: Operations, manufacturing
\nWhere they shine: B Corp certification, sustainable production
![\"Two](\"https://cdn.shopify.com/s/files/1/0070/7032/files/BiancaOrangeCosmosButtonedDress_6_-2.jpg?v=1683041428\")
Rachel is a legwear and fashion brand that boasts B Corp certification (a global certification program that measures brands on a number of sustainability measures). The garments are also made from sustainable materials including those produced with less water and energy than traditional cottons.
Category: Social responsibility
\nWhere they shine: Giving back
![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/RegularPadsLynn.jpg?v=1683041469\")
Stunned by the fact that many girls in developing countries miss school due to their periods, Tsuno founder Roz Campbell set out to create a feminine hygiene brand that gave back. She built a one-for-one program that donated products (and martial profits) to organizations providing education to girls.
\n🌿 Read more: Every Woman Needs Access to Feminine Hygiene. Period
\nRecycling dates as far back as 1031 when, in Japan, recycled waste paper was first documented. In the 1930s and 1940s, nylon, rubber and metal were rationed and recycled as part of the war effort. Then in the 1950s, when the economy boomed, the planet seemed abundant with resources and cherry soda floats.
\nEarth Day debuted in 1970, hand-in-hand with mounting global environmental awareness, and the UN discussed the ozone layer for the first time. Recycling programs ramped up over the next decade, with more than 1,000 US cities offering curbside pickup by 1988. Germany, however, made a move that would forever impact our thinking: in 1992, it shifted the responsibility of the material life cycle from the consumer to the manufacturer.
\nIn the late 1990s and 2000s, as eco-friendly became more fashionable, companies cashed in on the buzzwords, slathering packaging with greenwashing (the practice of misrepresenting sustainability claims) that attracted misinformed but well-meaning consumers.
\n![\"Rows](\"https://cdn.shopify.com/s/files/1/0070/7032/files/pexels-jatuphon-buraphon-348689_1024x1024.jpg?v=1683051144\")
Sustainable companies are those that consider their footprint across all areas of business. There are a number categories to consider as you establish sustainable business practices and develop your business model. If you’re looking to build a green business, consider sustainability initiatives at every step of the way.
When choosing a product to sell, there are other questions to ask yourself in addition to market fit and current trends: Can it be produced using sustainable or recycled materials? Can you source ingredients that are organic or cruelty free?
\n🌱 Tips:
\nProducing goods overseas adds to the footprint of products that travel many miles. While producing locally is a great alternative, it isn’t always as cost-effective. If you do manufacture abroad, consider working directly with factories to stay connected to their conditions and wages, empower communities by working with fair trade co-ops, and support small family producers.
\n🌱 Tips:
\n![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/sustainable-companies-recycling-program.jpg?v=1683040841\")
Consider donating back to causes close to your heart, working with registered charities, or purchasing carbon removal. Aligning your business with a social cause isn’t just good for the soul—younger consumers increasingly choose socially responsible companies over other brands.
\n🌱 Tips:
\nThis is an area full of low-effort wins for businesses looking to be more sustainable. Some of it may even cut your overhead costs. How is your office or warehouse lit and heated? Can you swap out wasteful packaging materials for post-consumer-waste or compostable alternatives?
\n🌱 Tips:
\n![\"A](\"https://cdn.shopify.com/s/files/1/0070/7032/files/sustainable-recycled-eco-friendly-waste.jpg?v=1683040760\")
Consumers continue to be more suspicious of sustainability claims, even though 60% report they seek out products with these claims and 93% say they increased sustainable purchase habits in 2022. Brands looking to win customers through sustainability initiatives need to build trust with transparency and a demonstrated commitment to sustainability across a number of areas and products.
Making sustainability efforts in your business isn’t just about doing the right thing to protect the planet for the next generation. If implemented authentically and with intention, it’s also good for your bottom line.
\nSome sustainable business examples include those that directly address climate change with strong environmental sustainability programs. Others are leaders in their communities by giving back, providing meaningful employment and living wages, and choosing ethical business practices. Large sustainable business examples include IKEA, Patagonia, LEGO, and New Belgium Brewing.
\nA sustainable business is one that carries out business practices that consider what’s best for the planet’s natural resources, animals, and people. A company can be considered sustainable if it proves to be making a positive impact in at least one of these areas. Implementing fair hiring practices and good factory conditions, using renewable energy to limit greenhouse gas emissions, or committing to zero-waste production are all sustainability initiatives that companies can consider.
\nThere are many ways you can implement sustainability initiatives to reduce your company’s carbon footprint and make a positive impact. Here are a few examples:
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