![\"26](\"/wp-content/uploads/2023/05/green-clothing-300x214.webp\")
The fashion industry has more than a few dirty secrets.
\nAccording to a UN report, producing a single pair of jeans requires 2,000 gallons of water, and a garbage-truck-sized pile of textile waste is hitting landfills every second. Fast fashion—trendy clothing produced cheaply—is a major culprit, often contributing not only to environmental damage but also to terrible labor practices.
\nWith consumers waking up to these sobering stats, many are now demanding brands do better—and they’re making those demands with their dollars. Consumers now seek out brands with clear sustainability missions and make purchase decisions accordingly. For clothing brands, sustainable practices are no longer a nice-to-have.
\nAhead, meet 26 sustainable clothing brands taking responsibility through fair labor practices, using sustainable materials, and minimizing impact to meet customer expectations.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"What does it mean to be a sustainable clothing brand?
\nGenerally, being considered a sustainable business means that care for humans, animals, and the environment are considered at every stage of the supply chain, from how materials are sourced to what happens at the end of a product’s lifecycle. This includes actions like ethical sourcing, safe working conditions, water conservation efforts, offsetting impact, and giving back.
The best sustainable brands are those that are transparent about their business practices. Consumers are now seeking out a sustainability statement that includes where and how clothing is made. Certifications like B Corporation (or B Corp), Fair Trade Certified, and Global Organic Textile Standard (GOTS) instill trust in consumers who can be confident that claims are vetted by a trusted third party.
\n26 sustainable clothing brands making an impact
\nIf you’re a consumer looking for sustainable fashion, or you’re a clothing brand owner aspiring to implement sustainable business practices, this list is for you.
These best-in-class examples of sustainable fashion brands include eco-friendly menswear, vegan footwear, vintage fashion, recycled swimwear, and everything in between. They’re been deemed sustainable through a number of actions, from reducing carbon emissions to using renewable materials to working with ethical factories.
\n1. Beaumont Organic
\nProducts: Women’s apparel, babies, pets
\nSustainable fashion category: Ethical production
\nSize range: XS to L
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-beaumont-organic_fade8488-de82-49dd-bf25-9e18da455fce-300x200.webp\")
Beaumont Organic partners with trusted factories in Portugal and the UK sharing Beaumont’s belief that workers should be paid fairly and work reasonable hours. And most of the brand’s pieces are made using GOTS-certified organic cotton.
\n2. Thesus
\nProducts: Unisex footwear
\nSustainable fashion category: Sustainable materials, living wage, carbon neutral
\nSize range: Up to EU size 46
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-thesus_5cd8f2b4-ea1c-4565-87ab-bd634756f244-300x190.webp\")
Thesus is a sustainable footwear brand using recycled materials to produce boots and shoes without leather or cruelty. The brand currently offers carbon-neutral shipping and is working toward becoming a Climate Neutral Certified company. Employees at Thesus and its partner facilities all make a living wage.
\n3. Narah Soleil
\nProducts: Swimwear
\nSustainable fashion category: Eco-friendly materials
\nSize range: XS to XL
![\"26](\"/wp-content/uploads/2023/05/narah3-300x200.webp\")
Narah Soleigh’s swimsuits are made with fabric scraps, industrial plastic, and abandoned fishing nets woven into a recycled nylon and sewn in solar-powered factories. The company also produces other clothing made from organic cotton. Narah Soliel is an official member of Rainforest Trust, a global conservation charity. Partial profits support the organization’s Conservation Action Fund.
\n4. Pact
\nProducts: Apparel for the whole family, including maternity wear
\nSustainable fashion category: Organic materials, recycling program
\nSize range: XS to XXL (plus maternity sizes)
![\"26](\"/wp-content/uploads/2023/05/pact2-300x200.webp\")
Pact’s organic cotton is GOTS certified (using 81% less water and 62% less energy than conventional cotton) and dyed with chemical-free dyes in its fair trade factories. The brand also has a clothing donation program, letting customers use Pact shipping materials to send back gently used clothing for distribution to nonprofits.
\n5. Organic Basics
\nProducts: Unisex fashion basics
\nSustainable fashion category: Organic materials, ethical production, low-impact shipping
\nSize range: XXS to XXL (women’s)
![\"26](\"/wp-content/uploads/2023/05/organic-basics_women_seamless-leggings_lavender_campaign_1-300x200.webp\")
Organic Basics uses not only organic cotton in its clothing basics but other sustainable fabrics, like Lyocell and recycled wool. The brand tracks its impact across every stage of the supply chain, publishing data on its website for transparency. Across manufacturing and shipping, Organic Basics continually looks for ways to minimize its footprint from safe dyes to biodegradable and recycled packaging.
\n6. MoEa
\nProducts: Sneakers
\nSustainable fashion category: Vegan, cruelty free
\nSize range: Up to EU shoe size 46
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-moea_b69208a9-8553-4d9e-a7bc-ed2e0c767bf3-300x230.webp\")
MoEa produces sneakers with “leather” made from corn, pineapple, cactus, and more. For each type of leather alternative, MoEa partners with a producer like Piñatex, a certified B Corp company endorsed by PETA. The company’s pineapple leather saves 264 tonnes of CO2 from entering the atmosphere, as it diverts leaves that would normally be burned into a new product.
\n7. Vege Threads
\nProducts: Women’s apparel and swim
\nSustainable fashion category: Fair working conditions, social responsibility
\nSize range: Some styles up to 3XL
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-vegethreads_1fd32265-b4da-4ddf-b954-de9101aaf68a-300x200.webp\")
Vege Threads is an Ethical Clothing Australia–accredited brand. To gain accreditation, businesses need to meet ECA’s standards for the treatment and fair pay of garment workers. The brand is also a 1% for the Planet member, donating a portion of profits to non-profit organizations. Vege Threads clothing is made with GOTS-certified organic cotton and other sustainable materials
\n8. Good Guys Don’t Wear Leather
\nProducts: Footwear
\nSustainable fashion category: Vegan, cruelty free
\nSize range: Up to EU shoe size 47
![\"26](\"/wp-content/uploads/2023/05/gg-leather-300x200.webp\")
Good Guys Don’t Wear Leather is an Italian-made footwear brand that uses a leather alternative derived from apple waste from the fruit juice industry. The brand produces classic styles like Chelsea boots, cowboy boots, and Birkenstock-style sandals, all using plant-based components.
\n9. Duffle&Co
\nProducts: Bags and accessories
\nSustainable fashion category: Vegan materials
\nSize range: One size
![\"26](\"/wp-content/uploads/2023/05/duffle-2-300x200.webp\")
Duffle&Co uses a mix of pineapple leather and organic cotton to create its leatherlike handbag line. These high end duffles, bags, and backpacks are also made to last. The company’s Repair Rewear program will repair any damages to its products in the first year to extend their life.
\n10. Public Myth
\nProducts: Activewear for men and women
\nSustainable fashion category: Locally made, living wage
\nSize range: Some styles up to XL (women’s)
![\"26](\"/wp-content/uploads/2023/05/public-myth-300x200.webp\")
Public Myth produces its activewear in a local factory in Vancouver, Canada. This ensures the company can closely monitor working conditions and ensure staff are paid and treated fairly. Public Myth also uses eco-friendly fabrics and natural materials while committing to low-waste production.
\n11. Psychic Outlaw
\nProducts: Unisex apparel and accessories
\nSustainable fashion category: Upcycling
\nSize range: Ready-to-wear up to 3XL, custom can be made any size
![\"26](\"/wp-content/uploads/2023/05/sustainable-clothing-brands-psychic-outlaw_c335141d-ef04-4680-a1b2-9033542a496e-300x192.webp\")
Psychic Outlaw makes handcrafted and bespoke pieces like bomber jackets and midi-skirts using vintage quilts, tablecloths, and bandanas. Reusing materials means the brand is diverting unusable pieces from the landfill, reducing the need for virgin materials, and giving a vintage artifact a second life.
\n12. Pantee
\nProducts: Underwear and basics
\nSustainable fashion category: Upcycled fabrics
\nSize range: XS to 3XL
![\"26](\"/wp-content/uploads/2023/05/pantee2-300x200.webp\")
Pantee is another sustainable brand using recycled fabrics. The undergarment brand produces its collections using deadstock fabrics (overproduction waste from the fashion industry). The brand launched by making products from deadstock t-shirts before scaling to use deadstock fabric rolls, saving these from possible incineration.
\n13. Gandy’s International
\nProducts: Men’s and women’s apparel, bags
\nSustainable fashion category: Social impact
\nSize range: Some styles up to XXL
![\"26](\"/wp-content/uploads/2023/05/gandy3-300x200.webp\")
Gandy’s International founders Rob and Paul Forkan turned their own grief into a mission to help others. Their sustainable clothing brand was created in tandem with a foundation that provides meals and school buildings to children in communities of need.
\nhttps://www.shopify.com/blog/sustainable-clothing-brands
\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Eco-Friendly Garments for Good","opacity":100,"position":"on","size":{"desktop":64,"tablet":null,"mobile":null},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/26-sustainable-clothing-brands-making-garments-for-good-2023"},{"id":"cG9zdDo0OTMz","title":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","date":"09.05.2023","schemaDate":"2023-05-09","modifiedGmt":"2026-09-11T10:04:04","slug":"whats-the-best-email-marketing-software-11-tools-to-try-in-2023","acfSchemaPost":{"blogPostingImage":null},"categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"Email marketing continues to drive incredible results for businesses across the spectrum. It’s no wonder, then, that the email marketing software space continues to become more competitive by the day.\r\n\r\nAs a business owner, your email list is one of your most powerful assets. An email list gives you a direct line to your customers as well as the opportunity to supercharge your marketing automation efforts. While SEO and social media have their place, email marketing tools make it so you’re not at the mercy of any one platform or update.\r\n\r\nGiven the amazing benefits of this marketing tactic, there’s no shortage of email marketing platforms to choose from. But which one is right for your brand’s needs? In this guide, we’ll cover the best email marketing software, from simple tools with free plans to complex apps with advanced features.","squaredImage":{"altText":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#9898e8","images":{"fallback":{"src":"/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp","srcSet":"/static/a1532f0a9e9b8178157f30d63d527f52/d1fa5/best_20email_20marketing_20software.webp 750w,\n/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.4228515625}}}},"metaData":{"title":null,"description":"Discover the best email marketing software for your business needs, from simple tools with free plans to advanced apps with powerful features. Harness the power of email marketing to connect with your customers, supercharge your marketing automation efforts, and maintain control over your marketing strategy. Explore the competitive landscape of email marketing platforms and find the perfect solution for your brand"},"banner":{"title":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","showTitle":true,"image":{"altText":"What’s the Best Email Marketing Software? 11 Tools to Try in 2023","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#9898e8","images":{"fallback":{"src":"/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp","srcSet":"/static/a1532f0a9e9b8178157f30d63d527f52/d1fa5/best_20email_20marketing_20software.webp 750w,\n/static/a1532f0a9e9b8178157f30d63d527f52/b956e/best_20email_20marketing_20software.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.4228515625}}}}},"timeToRead":"4 minutes read","sections":[{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"Email marketing continues to drive incredible results for businesses across the spectrum. It’s no wonder, then, that the email marketing software space continues to become more competitive by the day.
\nAs a business owner, your email list is one of your most powerful assets. An email list gives you a direct line to your customers as well as the opportunity to supercharge your marketing automation efforts. While SEO and social media have their place, email marketing tools make it so you’re not at the mercy of any one platform or update.
\nGiven the amazing benefits of this marketing tactic, there’s no shortage of email marketing platforms to choose from. But which one is right for your brand’s needs? In this guide, we’ll cover the best email marketing software, from simple tools with free plans to complex apps with advanced features.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"When it comes to choosing the best email marketing software, the truth is, they aren’t always one-size-fits-all. While every email marketing service is a little different, the vast majority offer similar basic features across the board.
\nThis makes choosing the right email marketing platform that much more challenging. Even those with years of experience can struggle to find the perfect email marketing tool for their brand.
\nFor example, if you want to run advanced email marketing campaigns with loads of personalization, some options may be better than others. If you want simplicity over technically complex features, that matters too.
\nThere are a few basic features offered by most email marketing services:
\nWhen comparing platforms, also check how easily signup forms and campaigns integrate with your Shopify theme.
\nAs you’ll see below, each solution approaches these features a little differently. If you require specialized features not mentioned above, browse through the following list of email marketing software to find the best match for your needs.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"Browse the following list of email marketing services to find the best one for your business.
\nHere are 11 of the best email marketing services for ecommerce stores:
\n🛠 Difficulty: Beginner
\n💰 Cost: Free for your first 10,000 emails every month
\n💡 Unique feature: Native to Shopify, ecommerce focused
\n⭐️ Shopify App Store rating: 3.8/5 (965 reviews)
\n
Shopify Email is an easy-to-use email solution to help you connect with subscribers and build long-lasting customer relationships. Its pre-made templates and visual editor make it simple to get started, and it scales with you as you grow, with custom templates, marketing automations, and lead capture forms for your store.
\nShopify Email lets you:
\n🛠 Difficulty: Easy
\n💰 Cost: 14-day free trial, then $49/month
\n💡 Unique feature: Sophisticated workflows and CRM capabilities
\n⭐️ Shopify App Store rating: 4.4/5 (392 reviews)
\n
ActiveCampaign is an incredibly popular email marketing service trusted by businesses around the world. Once you integrate ActiveCampaign with Shopify, you can access a library of hundreds of pre-built marketing automations to launch email campaigns, like abandoned cart emails or a welcome series. This email marketing software also has hundreds of pre-built integrations so you can connect all your business tools.
\nActiveCampaign pulls directly from your Shopify data to send personalized emails that drive sales. Use an email template and deliver 1:1 messages to customers based on past interactions with your brand. This email marketing platform also offers SMS marketing capabilities, as well as integrations with analytics tools.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for up to 100 contacts
\n💡 Unique feature: Ecommerce focused, packed with lead generation tools
\n⭐️ Shopify App Store rating: 4.6/5 (24,840 reviews)
\n
Privy is one of the highest rated sales and email marketing apps in the Shopify App Store. Privy expands the boundaries of what email marketing tools can do. Its suite of products include automation tools for email marketing, but also conversion and SMS.
\nWith Privy, you get access to intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. All mobile friendly and customizable without any code.
\nPrivy also provides features including:
\n🛠 Difficulty: Average
\n💰 Cost: Free for up to 250 contacts and 500 emails/month
\n💡 Unique feature: Built for ecommerce
\n⭐️ Shopify App Store rating: 3.9/5 (1,685 reviews)
\n
Klaviyo is one of the few email marketing services designed specifically for ecommerce. It’s also the leading platform in the Shopify ecosystem, with thousands of stores using Klaviyo to send personalized emails, SMS messages, sign-up forms, and more.
\nKlaviyo provides an impressive set of features:
\nAs an ecommerce-first email provider, Klaviyo also supports paid social campaigns. You can quickly sync data to build lookalike audiences for Facebook and Instagrams ads to find more relevant customers for your business. Klaviyo users also get access to insider tips and support from the Klaviyo Community Forum.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Average
\n💰 Cost: Free for up to 250 contacts and 500 emails/month
\n💡 Unique feature: Rich in ecommerce features and multichannel automation
\n⭐️ Shopify App Store rating: 4.8/5 (5,045 reviews)
\n
Omnisend is top-rated email marketing software in the Shopify App Store. It features pre-built marketing automation workflows and intuitive, no-code editing that make it easy to set up advanced email campaigns.
\nOmnisend comes with beautiful automated emails for:
\nAll messages, subject lines, and workflow settings are ready-made, so you can start running campaigns right away.
\nOmnisend features also include a drag-and-drop email builder, dynamic coupon codes, automatic product picker, and fully customizable pop-ups. Get access to push notifications and robust segmentation to send messages across SMS. And use the built-in audience sync for Google and Facebook ads.
\nOmnisend also offers thorough analytics, campaign metrics, and unsubscribe tracking. These help you analyze campaign performance with personalized benchmarks compared against industry brands.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Average
\n💰 Cost: 14-day free trial, then $39/month
\n💡 Unique feature: Behavioral automation triggers
\n⭐️ Shopify App Store rating: 4.5/5 (73 reviews)
\n
With Drip, you get access to a world-class email and an SMS marketing platform that ensures simplified A/B testing, smart segmentation tools, marketing automation features, and powerful reporting to help you build effective email drip campaigns. Key features include drag-and-drop design tools, pre-made mobile responsive email templates, autoresponders, and a one-click integration with Shopify.
\nTo top it off, Drip provides marketers with tailored email campaign recommendations. You’ll never have to wonder what campaign to build next—Drip will tell you what will make the biggest impact on your sales and marketing.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for 250 subscribers and 1,250 emails/month, then $19/month
\n💡 Unique feature: Backed by machine learning technology
\n⭐️ Shopify App Store rating: 4.9/5 (559 reviews)
![\"What’s](\"https://cdn.shopify.com/s/files/1/0070/7032/files/smrtr.jpg?v=1683556565\")
Screengrab demo of SmrtrMail email softwareSmartrMail is an easy-to-use, affordable, and powerful email marketing platform. The email tool was built with lots of automation tools for creating email campaigns, including abandoned cart, welcome series, and thank you messages.
\nSmartrMail has a growing library of email templates to choose from. Or you can create your own with WYSIWYG and full HTML editor. It also can help you decide which products to recommend to customers, using your Shopify data, to improve sales and customer retention.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Beginner
\n💰 Cost: Free trial for your first 100 emails, then $12/month
\n💡 Unique feature: Event management features
\n⭐️ Shopify App Store rating: 2.8/5 (32 reviews)
\n
Constant Contact was one of the first email marketing vendors, dating back to 1995. In this time, it has become an easy-to-use and beginner-friendly platform to help everyone from ecommerce stores to bloggers improve their email marketing strategy.
\nWith this email marketing service, you can easily organize and build your email list, manage templates, and more. It offers an email tracking system and built-in social media sharing tool. If you’re new to email marketing, you can take advantage of Constant Contact’s library of training and webinars to learn the email automation basics.
\n💡 Tip: Constant Contact integrates with Shopify and Combidesk for Email Marketing, syncing your customer lists with your subscriber lists automatically.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Average
\n💰 Cost: Free trial, then $9/month
\n💡 Unique feature: Easy HTML email builder
\n⭐️ Shopify App Store rating: 4.6/5 (1,139 reviews)
\n
When it comes to all-around features, ease of use, and value, CM Commerce is one of the premier email marketing services. Its drag-and-drop editor and email templates prioritize beautiful design, or you can build your own custom emails in HTML from the ground up.
\nCM Commerce is one of the few platforms placing emphasis on transactional emails, in addition to marketing emails, helping you squeeze more value out of every email you send. Its unique visual journey designer makes it simple to keep all of your marketing automation campaigns organized.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for up to 300 subscribers, then $29/month
\n💡 Unique feature: Email marketing made easy
\n⭐️ Shopify App Store rating: n/a
\n
ConvertKit is one of more popular email marketing softwares on the market today, and continues to be well liked, especially among creatives and those looking to make a living online. Branded as “the go-to marketing hub for creators that helps you grow and monetize your audience with ease,” many up-and -coming and online business owners are flocking to the email marketing platform.
\nWith ConvertKit, you get access to email marketing features like:
\n💡 Tip: You can learn how to integrate ConvertKit with Shopify here.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"🛠 Difficulty: Easy
\n💰 Cost: Free for 500 subscribers and 1,000 emails/month, then $13/month
\n💡 Unique feature: Intuitive and easy to use
\n⭐️ Shopify App Store rating: 3.5/5 (471 reviews)
\n
Founded in 2001, Mailchimp is one of the most well known email marketing platforms on the market today. Over the years, its branding and marketing has really helped it stand out and snag a large portion of the email marketing market share. Recently acquired by Intuit, Mailchimp is well positioned to continue helping ecommerce marketers with their email marketing needs.
\nSome of Mailchimp’s features include:
\nGiven Mailchimp has been in the email marketing space for more than two decades, it is definitely an email marketing platform that has earned the trust of its users.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"New email marketing and digital marketing tools for small businesses pop up every day, extending well beyond those on this list. When looking for the best email marketing software consider price, features, and ease of use. You also need an email marketing solution that works for you, your business, and your customers, helping you drive more engagements, more sales, and increased loyalty.
\nStart with free versions of these marketing software options and start building email campaigns today. With the right tool, you’ll be up and running quickly, with marketing campaigns that help you meet your business goals more quickly.
\n"}]},"page_header":{"background":null,"backgroundOpacity":100,"color":null,"fieldGroupName":"page_header","title":"Top Email Marketing Tools 2023","opacity":100,"position":"on","size":{"desktop":64,"tablet":null,"mobile":null},"spaces":{"top":null,"bottom":null,"leftright":null,"units":"em"}},"link":"/blog/whats-the-best-email-marketing-software-11-tools-to-try-in-2023"},{"id":"cG9zdDo0OTE2","title":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","date":"09.05.2023","schemaDate":"2023-05-09","modifiedGmt":"2026-09-10T15:47:35","slug":"still-life-story-shopify-analytics","acfSchemaPost":{"blogPostingImage":null},"categories":{"nodes":[{"id":"dGVybTox","name":"General Articles"}]},"levels":{"nodes":[]},"acfPost":{"fieldGroupName":"acfPost","excerpt":"Ruby Friel always knew she wanted to start her own shop. Her entrepreneurial journey began as a teenager working as a florist for small business owners and began to take shape as a product designer, where she traveled the world to research trends, and drew inspiration from small boutiques and stores she found. But it wasn't until 2020, when a friend offered her an affordable space above their business in Stockport, UK that she decided to take the leap. In March 2020, with all £3,000 of her personal savings, Ruby opened Still Life Story, one week before the first UK lockdown.","squaredImage":{"altText":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#181808","images":{"fallback":{"src":"/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp","srcSet":"/static/24528fbe830b5e3f158bd998fa3c5a41/7513b/Still-Life-Story-Delivers.webp 750w,\n/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5244140625}}}},"metaData":{"title":null,"description":"Discover how Still Life Story, a thriving business, used data-driven insights from Shopify's analytics dashboard to strategically grow their brand. Learn how they identified best-selling product categories, optimized pricing strategies, implemented cross-promotion tactics, and made informed merchandising and marketing decisions. See how leveraging data resulted in a 50% year-over-year revenue growth during the winter holiday season"},"banner":{"title":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","showTitle":true,"image":{"altText":"Still Life Story Delivers Homewares That Transcend Trends With Insights From Shopify","localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","backgroundColor":"#181808","images":{"fallback":{"src":"/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp","srcSet":"/static/24528fbe830b5e3f158bd998fa3c5a41/7513b/Still-Life-Story-Delivers.webp 750w,\n/static/24528fbe830b5e3f158bd998fa3c5a41/e1bd7/Still-Life-Story-Delivers.webp 1024w","sizes":"100vw"},"sources":[]},"width":1,"height":0.5244140625}}}}},"timeToRead":"4 minutes read","sections":[{"fieldGroupName":"post_Acfpost_Sections_ArticleRichTextContent","content":"![\"Still](\"/wp-content/uploads/2023/05/Blog-In-Line1_Analytcs_StillLife-300x170.webp\")
Ruby
\nFriel always knew she wanted to start her own shop. Her entrepreneurial journey began as a teenager working as a florist for small business owners and began to take shape as a product designer, where she traveled the world to research trends, and drew inspiration from small boutiques and stores she found. But it wasn’t until 2020, when a friend offered her an affordable space above their business in Stockport, UK that she decided to take the leap. In March 2020, with all £3,000 of her personal savings, Ruby opened Still Life Story, one week before the first UK lockdown.
In the early days of Still Life Story, Ruby was a one-woman show, managing every aspect of the business and performing about 20 different roles all while juggling the demands of motherhood with a newborn baby. And while the store proved to be an instant hit and was already making a profit, every month Ruby had to make a choice between paying herself a salary or investing in her new brand, and every month, Ruby chose to reinvest all of her profits to grow her business.
\nBuilding strong relationships by talking directly to customers and offering personalized service has always been part of their growth strategy but, once the business reached a certain point, conversations alone weren’t enough. Ruby knew she needed data to guide buying decisions to ensure she was reinvesting strategically.
\nUsing Shopify’s analytics dashboard, she monitored the store’s total sales and number of transactions every day of the week, and reviewed the store’s growth monthly.
\nAs a result of getting more familiar with her data, Ruby noticed one of the store’s most important metrics was sales by product type. Ruby recognized that while one ring might have sold poorly, jewelry as a collection was actually one of the best-selling categories among her customers. This was the insight Ruby needed to massively expand her best selling product categories and increase profits from her best performers.
\n![\"Still](\"/wp-content/uploads/2023/05/Blog-In-Line2_Analytics_StillLife-300x170.webp\")
Ruby also identified which specific products within each category were the most in-demand by looking at the Sales by product variant report. This allowed her to understand which products to reinvest in, and feature on social media to drive more in-store traffic, it also informed a more competitive pricing strategy.
\nUsing her best-selling products as a starting point, Ruby was able to create an effective cart-building strategy by choosing to stock complimentary items to cross-promote alongside customer favorites.
\nData also influences her merchandising, sales, and marketing strategies. Ruby uses the ABC analysis report which ranks her inventory into a grading system of A, B, and C products. The ABC analysis report makes it easy to identify which products account for the majority of profits and which are rarely ordered, and could be incurring unnecessary warehousing and maintenance. Ruby relies on this information to determine daily decisions from in-store product placement, to online promotion, and marketing efforts where she collaborates with micro influencers to help move C products to a higher grade. And when a products’ position does not improve, data informs which Ruby chooses not to restock or discount in her upcoming campaigns.
\nStill Life Story has maintained their mass appeal among a wide demographic while strategically evolving their product line with a deep understanding of what their customers want. And by using data to identify best sellers and sales trends their revenue grew 50% year over year during the winter holiday season as a result.
\nMetafields sound technical, but with a bit of time they can be simple to understand. At the core, they’re about adding additional information into your admin or storefront that doesn’t come standard across Shopify’s platform. Many businesses have specific needs that are unique to what they sell, their customers and their business goals. We created Metafields to help you customize and manage the information you need to grow your business to match your ambition.
\nWhile metafields are easy to understand, creating a metafield strategy and taking the time to deploy it effectively can be time consuming. That’s where you come in. As a Shopify partner, you can help guide metafield strategy and / or put it into action.
\nUltimately, Metafields are about sharing the right content with the right audience in the right context. They offer a simple, flexible way to build a personalized storefront and deliver experiences that delight new and returning customers—and keep them coming back for more. You can also help your clients use Metafields to organize your back office operations by centralizing data like customer details, shipping information, and inter-departmental notes. The best part? You can deliver all of these benefits without writing any code. With just a few clicks, you can create and reuse customized data-collection fields, and add them to your admin or to your online store, without touching a line of code.
\nWith Metafields, all of your store’s unique data —whether it’s related to customer birthdays, care instructions, material lists, or the packaging requirements for orders—has the potential to become actionable insights for any ecommerce business.
\nRead on to explore how two organizations are using Metafields for easy, reusable data collection and management. These merchants implemented metafields on their own, but these examples illustrate just how big of an impact metafields can have on a business.
\nLa Boutique MOSO
\nLa Boutique MOSO is a French retailer offering cosmetic and hygiene products. With both a physical store in Paris and an online shop, the company sells almost 3,000 products from 50 different beauty brands, including organic and natural products with sustainable packaging. A lean and nimble company, La Boutique MOSO is led by co-founder Jean-Baptiste Lainé, who also oversees the store’s online development efforts.
\n![\"Made](\"https://cdn.shopify.com/s/files/1/0533/2089/files/image4_52d6504a-6191-4d54-86ce-6b75edfed4fe.png?format=webp&v=1659358070\")
![\"Made](\"https://cdn.shopify.com/s/files/1/0533/2089/files/image1_e9b1ed8e-7aea-4efa-8dd8-75dcab94a244.png?format=webp&v=1659358279\")
“With Metafields, we can have much better content on our online store, and we can scale our store much more easily because everything is structured in a way that allows us to add products and brands a lot faster, with the same consistency, and the same level of quality across the entire catalog,” Jean-Baptiste shares. “So for us, Shopify is becoming not only one of the best ecommerce platforms, but it’s also becoming a full-featured content management system.”
\nShopify’s Metafields also extend the search and discovery aspects of the store. By adding Metafields to products, and creating new filters in the Shopify admin, it opened a world of filtering options for shoppers. The Metafields act as a type of tag system, classifying product types into easily sortable categories using the storefront’s search feature.
\n“If you go to any collection with a lot of products, you can use Metafields now to filter the products,” Jean-Baptiste explains. “For example, you can filter the products based on your type of skin, you can filter the products based on your skin problem. You can filter the products based on their certification, whether they’re made in France or not, whether they’re certified organic or not, and even whether the packaging is sustainable or not.”
\nMetafield Lists
\nUse Metafield lists to show multiple pieces of content in one metafield, for example a list of ingredients. You can also use lists for more powerful storefront filtering–all through the admin without any coding. Learn more at the Shopify Help Center.
\nAs an added benefit, Metafields helped improve La Boutique MOSO’s SEO search results and conversion rates. Jean-Baptiste discovered that Google’s search engine crawls content stored in Shopify’s Metafields and shows results based on Metafields criteria.
\n![\"Made](\"https://cdn.shopify.com/s/files/1/0533/2089/files/image2_89311fbb-97c5-4f89-8c76-230c08c167e8.jpg?v=1659358477\")
La Boutique MOSO also turned to Metafields after experiencing slow page-load issues with its initial loyalty program, built through a third-party application. The original application was bloated with unnecessary features, causing extreme lag times for product page loading and negatively impacting the online shopping experience. Jean-Baptiste and his team needed a different way to build La Boutique MOSO’s loyalty program that improved the site speed while offering a personalized experience that fosters long-lasting customer relationships.
\nThe solution to their challenge was simple: Why not build the loyalty points within the Shopify platform they were already using for the online storefront? In a more advanced application of these features, Jean-Baptiste’s development team used Metafields to build the new loyalty point program, capturing customer loyalty point data inside a customer metafield. This also made it easier to streamline back-office operations by centralizing customer and purchasing data in one place.
\n![\"Made](\"https://cdn.shopify.com/s/files/1/0533/2089/files/image6.jpg?v=1659358504\")
La Boutique MOSO gained many benefits from revamping their customer loyalty program data collection with Metafields, both for the customer experience and operational efficiencies, including:
\nThe new loyalty program driven by Metafields is fast, simple, and fully integrated across the online store. Building customer loyalty points into a customer metafield leverages the flexibility of the Metafields feature and allows customers to easily access their loyalty points in multiple ways, including on their user account, within an email from the store or anywhere else the customer metafield is placed.
\n\n“For us, it is a game changer, the Metafields. The products are doing much better. If the Metafields are properly structured and properly filled, we know that the product page has a much better conversion rate.”
\n\n
Through the proper use of classifying products and migrating that data to Metafields, the storefront’s administration and development was streamlined. “It’s very easy to add a metafield or to add the classification without having to think about all the impact,” says Jean-Baptiste. Organization is easier through the admin sections of a Shopify store, and it’s easy to manage and create new catalogs.
\nTo learn more about how your storefront can make the most of Metafields, look out for our next use case or visit our Metafields Help Center. Happy (Meta)fielding!
\nFrom: https://www.shopify.com/partners/blog/made-with-metafields-part-1?utm_source=exacttarget&utm_medium=email&utm_campaign=blog&utm_content=partner_blog-2022-08-10
\nIt might seem like just another standard link in the navigation menu, but an online store’s Contact Us page is often one of the most under-optimized locations on its entire site.
\nWhile you’ve probably put a lot of thought into making your homepage or landing page represent your brand and personality, other web pages tend to get a lot less love. This is a mistake. By making your Contact page more personable and more inviting, you’ll be giving customers who need to talk to you a better experience.
\nTrust is the most important currency ecommerce stores have. New visitors are more likely to purchase when they trust your brand, and existing customers are more likely to recommend you and make repeat purchases when they trust you.
\nBeing approachable and easy to talk to is a simple way of building trust with your website visitors. It’s easier to trust someone new who seems friendly right from the start. Brands are no different. When customers are reminded there’s a real person (or a team of people) powering your ecommerce store, they are much more likely to trust you compared to a faceless logo.
\nContact Us forms also help reassure customers there’s someone listening to complaints and feedback. Making it easy for customers to contact you if something goes wrong can save a sale (and a customer) who’s had a bad experience through a missing shipment or damaged product. Mistakes happen, and customers want to know you’ll be there to help when it does.
\nFinally, being available to answer questions can convert curious website visitors into customers. When a customer delays a purchase, it’s often because they have lingering questions or need to come to a decision on a final important detail. Unfortunately, that sometimes means they’ll decide to leave empty-handed. If you’re easy to contact, customers can get the answers they need quickly.
\nIf there are ways your customers can contact you other than email, it’s important to include them on the page as well. For example, if you have a business phone number, a physical location, or a Twitter account, list them here.
\nOther information you can convey to customers on your Contact page include:
\nInevitably, someone will land on your Contact Us page and not fill out the form to contact you. This is a great opportunity to invite them to do something else, such as sign up for your newsletter, check out your sale products or follow you on social media.
\nThe bottom of a Contact Us page is the perfect place for an inviting CTA (call to action).
\nYou’ll find that a lot of shoppers have similar questions. They might want to know how long delivery times are, what your shipping costs are, or whether they need any additional products to go with their initial purchase.
\nAdding an FAQs section to your Contact Us page can help customers self-serve and get their questions answered without having to wait for a response from your team.
\nIf the FAQ isn’t enough, shoppers might look for guides they can work through to find answers to their questions. Link out to your help center or support videos, or direct shoppers to specific blog posts that answer their questions.
\nWhen a shopper visits your Contact Us page, they are either trying to solve a problem or they’re partway through the sales cycle and need some clarification. Adding positive customer reviews to your Contact Us page will add a dose of social proof and reassure shoppers that they’ve made the right decision by buying from you.
\nCombining all the traits listed above into a beautiful on-brand Contact page can seem daunting. But it’s easier than you think. By using the Contact pages already included in their Shopify themes (or going even just a little out of the box), the stores below have transformed the simple Contact Us form into a valuable resource for their customers.
\nThe best thing about these pages is their uniqueness to each brand. It just shows that you can take the basic traits of a Contact Us page and make it something special for your store to better serve your customers.
\nThis Contact page manages to fit a lot of information into a simple, clean layout. KeySmart provides a ton of options for different contact methods depending on your question. It also sets clear expectations on response times (a very reasonable one-business-day turnaround on emails!).
\n![\"How](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image13_191ed84e-c442-4a75-a80a-7b594b572263.png?format=webp&v=1659561781\")
It’s just a simple form but ban.do does a great job of encouraging its customers to get in touch if there’s anything they need. The copy is very on brand—fun, light-hearted, and welcoming.
\n![\"Ban.do](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image15_86404667-7ceb-4bce-b7d0-78bd4af685e0.png?format=webp&v=1659561882\")
Kettle & Fire helps customers find the right team to contact (and potentially find an answer themselves along the way) by suggesting four topics on its Contact Us page. Customers can find their way to online documentation or contact information alongside a beautiful product image.
\n![\"Kettle](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image1_8a2de46f-9f8a-4437-a078-9e33fc1e9697.png?format=webp&v=1659562136\")
By embedding its Zendesk contact form and offering live chat directly on its Contact Us page, Tommy John makes it easy for customers to talk to the brand. There are also links and further information to make sure every visitor gets exactly what they need.
\n![\"Tommy](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image9_ac929076-c900-4a3b-aafe-90aeb19611fb.png?format=webp&v=1659562228\")
Skims offers shoppers a selection of ways to get in touch so they can choose their preferred method. Down the side of the page, it provides links to relevant information and FAQs.
\n![\"Skims](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_c9b19cb8-6d80-422e-b353-55e8dd4a0ffe.png?format=webp&v=1659562345\")
Holland Cooper keeps its Contact Us page simple with an illustrated guide to the different ways customers can reach support. It also offers a What’s Next section to keep shoppers on site.
\n![\"Holland](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image7_9e657a47-adde-4aa9-9d31-402fa118f660.png?format=webp&v=1659562469\")
Allbirds provides a text number and a phone number for customers. It also has an extensive FAQ and a robust help center.
\n![\"Allbirds](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image16_bff12910-42ec-4525-83cf-d13c6af7e9b0.png?format=webp&v=1659562204\")
Blender Bottle acknowledges that it gets a lot of similar questions and provides three options for customers to get them answered. If that doesn’t do the job, there are a number of different contact options and a form below.
\n![\"Blender](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image4_b91bfe76-c86a-4313-b02b-1cce547f8f6b.png?format=webp&v=1659562609\")
Magnolia Market splits its FAQ into categories to make it easier for shoppers to find what they’re looking for. Below that, there’s an illustrated guide to the different contact options.
\n![\"Magnolia](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image3_8121b125-fba5-4cf7-82e4-54c85104ba41.png?format=webp&v=1659562739\")
Sticking to these five tips will help you make the most of your contact page to convert prospects into customers, and unhappy customers into advocates.
\nIf no one can find your Contact Us page, there’s no point in having one. Being accessible means customers can navigate to your Contact page when they need to talk to you. There are two places that work really well: your main navigation bar and the footer at the bottom of every page.
\n![\"Example](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image12_4d58acdb-f3d6-4b0c-9c5a-bef93e2f066c.png?format=webp&v=1659562841\")
Once site visitors find your website’s Contact Us page, do they know if you welcome emails, phone calls, and feedback? Or does your contact page resemble a series of hurdles designed to keep trespassers out? It sounds obvious, but depending on what your page actually says, your customers might not follow through with contacting you.
\nAt the top of the default Shopify Contact page, it’s possible to add copy to provide additional information and help customers complete the form. Including a request for customers to let you know if they need anything makes your brand feel approachable. Here are a few examples you can adapt to suit your needs:
\nNot every Contact Us page serves the same purpose. Plus, you have other pages that serve different purposes, including a homepage and About Us page template. Deciding the potential audience of your Contact Us page helps determine what features or fields to include.
\nHere are a few common purposes for Contact Us pages:
\nGlossier does a great job of speaking to every type of visitor on its Contact Us page. Whether you’re a customer, a potential partner, or the media, it’s very clear how to get in touch with the displayed contact info.
\n![\"Glossier](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image5_1f183ac5-86c8-45b9-9d82-1bcbe366c4f7.png?format=webp&v=1659562989\")
1. In your Shopify admin dashboard, go to Online Store > Pages and click Add page.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image6_0fb44998-423b-43cc-a3c8-3d29cb998ebc.png?format=webp&v=1659563284\")
2. Add a title for your page, such as Contact Us or Get In Touch.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image8_8c3879d9-df41-4d88-becf-c454dab53fa2.png?format=webp&v=1659563359\")
3. Enter any text you want to show above the contact form in the Content box (you can leave it blank if you don’t want any text).
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image14_ca357e9e-7b8f-43ad-a2b9-dde8b759603e.png?format=webp&v=1659563443\")
4. In the Online store section, choose “Contact” from the theme template dropdown menu.
\n![\"Shopify](\"https://cdn.shopify.com/s/files/1/0070/7032/files/image10_9bb9c6b6-18db-4e40-bd62-f4d56236d42a.png?format=webp&v=1659563501\")
5. Click save.
\nShopify’s built-in simple contact form includes three fields: Name, Email, and Message. This might be enough for you if you’re just starting out because it easily captures enough information for you to respond to the customer and have a productive conversation.
\nIf you’d like to route contact requests to different departments or capture more information, you might want to customize your form fields.
\nFor example, if you use a help desk to keep track of your incoming customer requests, embedding their ticket form on your Contact page can automatically tag and route incoming emails to the right department.
\nYou have a few options available for customizing the Contact Us form. While the default Shopify form fields require some basic code editing to update fields, you can also embed the ticket forms from your help desk directly into a page, or use a Shopify App to design a more full-featured contact form. Here are a few of our favorite apps:
\nThese apps allow you to add as many fields as you’d like to your forms, so you can ask for order details and other information to respond to customers more effectively.
\nBut beware: make your forms too long and you end up creating a barrier for customers to contact you. No one wants to answer 20 potentially irrelevant questions before getting to talk to a human. Find a balance between asking for the information you need (like an email address) and making it easy for customers to get in touch.
\nYour customers are field-testing your overall shopping experience at every stage, and they surface problems and opportunities you might never encounter on your own.
\nA boring or confusing Contact page will only weigh you down, whereas a great page will put customers at ease and help them find solutions or provide better feedback when they have something to say. Making it easy for customers to get in touch is essential to building trust and learning how to create a better customer experience, which makes your Contact Us page one of your most valuable pages.
\nA Contact Us page is a dedicated page on a website where visitors can find out how to get in touch with the company.
\n","title":"What is a Contact Us page?"},{"body":"Having a Contact page makes it easy for shoppers to get in touch if they have a question or issue. This helps build trust and relationships with your customers and ensures they get their questions answered before buying from you.
\n","title":"Does my online store need a Contact Us page?"},{"body":"Many business Contact pages include one or more of the following elements: a contact form, an email address, a contact phone number, a live chat option, a text number, an FAQ, and links to a help center or guides. Local companies often include a map and a physical address.
\n","title":"What should be included on my Contact Us page?"},{"body":"Yes, you can use phrases like “get in touch” or “reach out to us.” You want to make sure the phrase is something customers understand, so we recommend keeping it simple.
\n","title":"Are there alternative phrases to “contact us” we can use?"},{"body":"Choosing an online payment processing system that doesn’t accept the payment methods your customers prefer is much like speaking Chinese at a Marrakech market: both approaches are unlikely to result in a successful transaction.
\nSimilarly, a merchant’s point-of-sale system needs to be able to speak the same language as their customer’s payment method. Brick-and-mortar stores speak a different payment language from online stores. That’s why it’s critical for ecommerce businesses to be fluent in online payments.
\nOnline payments are types of payment submitted and processed over the internet. These include credit card payments, ACH payments, wire transfers, and payments made using a mobile wallet.
\nWhile online and in-store payments may use the same payment processors, the point of sale (POS) differs between them. For an in-store payment, POS is your physical checkout counter. For an online payment, POS is an online payment interface, and your software payment solution is your point-of-sale system.
\nIn addition to accepting customer payments via online payment methods, businesses may also use online payments to pay bills or payroll expenses.
\nOnline payments involve a customer, a vendor, and the financial institutions of each party. They may also involve payment processing partners such as PayPal, Zelle, or Square.
\nOnline payment processes differ by payment method. Here’s a sample breakdown of how an online payment using ACH debit (automated clearing house debit) works:
\nDifferent types of online payment offer different benefits for businesses and customers. Variables include cost, speed, security, and popularity with your customer base.
\nBoth businesses and individuals frequently used credit cards for online payments. The credit card company settles the purchase debt with the vendor, and the cardholder either pays off their total credit card balance at the end of each billing cycle or accrues additional interest debt in the form of an annual percentage rate (APR) fee. APR reflects the annual cost of the loan, including the interest rate plus other charges.
\nBecause many customers use credit cards as their primary means of payment, businesses that accept credit cardsonline and in-person have advantages over those that don’t. Many credit card processing partners charge merchants a per-transaction fee, which can range from between 2% and 5% of the total transaction cost.
\nAutomated Clearing House (ACH) transfers are a type of online payment sent through the ACH network, an electronic network that serves as an intermediary between financial institutions.
\nACH transactions are processed in batches. This keeps fees down but can make ACH payments slower to process than other types of online payments. ACH payments typically process in one to three business days, while wire transfers and credit card transfers complete within 24 hours. Businesses frequently use ACH direct deposit to pay employees, and many financial institutions offer this type of transaction free of charge.
\nDirect debit is a form of ACH payment that transfers money from one bank account to another through the ACH network. When customers pay for goods or services using ACH direct debit, the merchant’s financial institution instructs the ACH network to take money from the customer’s bank account and put money into the merchant’s bank account.
\nThe ACH network processes direct debits within one business day, but the receiving bank often holds transactions for an additional one to two business days, bringing the total transfer time to one to three business days.
\nWire transfers are online payments from one bank to another without the use of an intermediary like the ACH network. Wire transfersmove money quickly, and tend to have higher per-transaction limits than ACH transfers. They also carry higher per-transaction fees, which frequently range between $20 and $30 per transaction. Although wire transfers themselves are secure, they are more often targets of fraud than ACH transfers because they process more quickly. The one-to-three-business-day payment processing period of ACH transfers allows a business to stop payment if fraud is suspected.
\nDigital wallet is an umbrella term referring to any method of electronic payment (such as a debit or credit card) stored on a user’s devices (e.g., Apple Pay or Google Pay) or in the cloud. Digital wallets are not payment methods in themselves; rather, they allow customers to use existing payment methods without access to a physical card. Digital wallet purchases can be made both online and in person.
\nIdeally, online payment solutions make it easy for customers to pay you and are within your technology budget. A best-fit online payment system for your business is one easy to set up so your online store is up and running quickly.
\nOnce you’ve chosen a payment solution, you can focus on the storefront experience with our Shopify themes.
\nWhen choosing an online payment solution, consider the needs and preferences of your customer base. Younger customers, in particular, are likely to use digital wallets and be familiar with a range of payment processing partners, while older customers may be more comfortable using credit and debit cards.
\nAnother consideration is how much in fees you are willing to pay.
\n"},{"fieldGroupName":"post_Acfpost_Sections_ArticleAccordions","title":"Online payments FAQ","accordion":[{"body":"An online payment is any payment made over the internet. Many ecommerce businesses accept online payments to make it easier for customers to purchase goods and services. They also frequently use online payments to pay vendors and employees.
\nOnline credit and debit card payments, ACH payments, wire transfers, and digital wallet (e.g., Apple Pay, Google Pay) payments are all types of online payments. Third-party payment providers like Zelle, PayPal, Apple Pay, Venmo, and Square also offer online payments that are reconciled via debit or credit card, or through ACH transfer.
\nThere are many types of online payments. Examples include:
\n![\"What’s](\"/static/f514663d11f7298482d705b6cbbff2b3/e9b08/keyboard-laptop.webp)
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